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Strategic Marketing Management in Asia: Case Studies and Lessons Across...
by Andaleeb, Syed Saad; Hasan, Khalid | HC | VeryGood
US $61.82
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“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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Seller assumes all responsibility for this listing.
eBay item number:145487453918
Item specifics
- Condition
- Very Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781786357465
- Publication Year
- 2016
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Subject Area
- Business & Economics
- Publication Name
- Strategic Marketing Management in Asia : Case Studies and Lessons Across Industries
- Publisher
- Emerald Publishing The Limited
- Item Length
- 9 in
- Subject
- Marketing / General, International / General
- Item Width
- 6 in
- Number of Pages
- 592 Pages
About this product
Product Information
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-10
1786357461
ISBN-13
9781786357465
eBay Product ID (ePID)
229569764
Product Key Features
Number of Pages
592 Pages
Language
English
Publication Name
Strategic Marketing Management in Asia : Case Studies and Lessons Across Industries
Publication Year
2016
Subject
Marketing / General, International / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2017-302505
Dewey Edition
23
Reviews
Editors Andaleeb and Hasan present readers with a collection of professional and academic perspectives on the Asian business environment and the bringing of advanced marketing concepts to bear on the development of Asian business in a globalizing context. The eighteen selections that make up the main body of the text are devoted to the evolution of marketing as a discipline, the marketing environment, strategic planning and marketing models, marketing research, consumer behavior, market segmentation, and a wide variety of other related subjects. Syed Saad Andaleeb is a faculty member of Pennsylvania State University. Khalib Hasan is with the Nielsen Company of Canada., Editors Andaleeb and Hasan present readers with a collection of professional and academic perspectives on the Asian business environment and the bringing of advanced marketing concepts to bear on the development of Asian business in a globalizing context. The eighteen selections that make up the main body of the text are devoted to the evolution of marketing as a discipline, the marketing environment, strategic planning and marketing models, marketing research, consumer behavior, market segmentation, and a wide variety of other related subjects. Syed Saad Andaleeb is a faculty member of Pennsylvania State University. Khalib Hasan is with the Nielsen Company of Canada. Distributed in North America by Turpin Distribution.
Illustrated
Yes
Dewey Decimal
658.80095
Lc Classification Number
Hf5410-5417.5
Table of Content
1. Evolution of Marketing as a Discipline - Syed Ferhat Anwar2. Marketing Environment - Geok Theng Lau3. Strategic Planning and Marketing Models - Khandoker Mahmudur Rahman4. Marketing Research - Syed Saad Andaleeb and Khalid Hasan5. Consumer Behavior - Syed Saad Andaleeb and Shiraz Latiff 6. Market Segmentation, Targeting, and Positioning - Syed Saad Andaleeb 7. Product Decisions - Murali Manohar Bhupathi8. New Product Development - Ehsan ul Haque and Khalid Hasan9. Packaging - Khandoker Mahmudur Rahman10. Branding and Brand Management - Bushan D. Sudhakar11. Consumer Behavior and the Anatomy of a Brand - Uditha Liyanage 12. Services Marketing - Syed Saad Andaleeb13. Pricing Strategy - Rajesh C. Jampala14. Integrated Marketing Channels - Saroj Kumar Datta and Shamindra Nath Sanyal15. Integrated Marketing Communications - Murali Manohar Bhupathi 16. Sales Force Management - J. Clement Sudhahar17. Social Marketing and Social Business - Khalid Hasan18. Rural Marketing - Anurudra Bhanot
Copyright Date
2016
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:145487453918
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Economy Shipping | Estimated between Thu, Jun 27 and Mon, Jul 1 to 43230 |
| US $15.99 | United States | Expedited Shipping | Estimated on or before Wed, Jun 26 to 43230 |
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