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Marketing Analytics : Data-Driven Techniques with Microsoft Excel by Wayne L....
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Located in: Winter Haven, Florida, United States
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eBay item number:145470769190
Item specifics
- Condition
- Subject
- Marketing
- ISBN
- 9781118373439
- Publication Year
- 2014
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Marketing Analytics : Data-Driven Techniques with Microsoft Excel
- Item Height
- 1.7in
- Item Length
- 9.2in
- Publisher
- Wiley & Sons, Incorporated, John
- Item Width
- 7.3in
- Item Weight
- 34.5 Oz
- Number of Pages
- 720 Pages
About this product
Product Information
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
111837343x
ISBN-13
9781118373439
eBay Product ID (ePID)
15038806407
Product Key Features
Publication Name
Marketing Analytics : Data-Driven Techniques with Microsoft Excel
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
720 Pages
Dimensions
Item Length
9.2in
Item Height
1.7in
Item Width
7.3in
Item Weight
34.5 Oz
Additional Product Features
Lc Classification Number
Hf5415.2
Copyright Date
2014
Topic
Desktop Applications / Spreadsheets, Databases / Data Mining, Enterprise Applications / General
Dewey Decimal
658.80072
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Genre
Computers
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:145470769190
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Item location:
Winter Haven, Florida, United States
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Item as described, great price, very fast shipping. Excellent seller! A+++++++++
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Great game. Box was damaged as in listing, but game inside was fine. Quickly shipped and well packed.
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as described good shipping and good seller
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Most relevant reviews
- Nov 19, 2022
gets to the point
Verified purchase: YesCondition: Pre-OwnedSold by: prasan-46
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