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Positioning: The Battle for Your Mind, 20th - Hardcover, by Ries Al Trout - Good
US $7.30
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Last One / 1 sold
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Located in: Philadelphia, Pennsylvania, United States
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eBay item number:145365057185
Item specifics
- Condition
- Type
- Textbook
- ISBN
- 9780071359160
- Book Title
- Positioning: the Battle for Your Mind, 20th Anniversary Edition
- Item Length
- 8.3in
- Publisher
- Mcgraw-Hill Education
- Publication Year
- 2001
- Format
- Hardcover
- Language
- English
- Item Height
- 1in
- Genre
- Business & Economics
- Topic
- Training, Marketing / General, General
- Item Width
- 7.7in
- Item Weight
- 18.6 Oz
- Number of Pages
- 272 Pages
About this product
Product Information
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071359168
ISBN-13
9780071359160
eBay Product ID (ePID)
1645254
Product Key Features
Book Title
Positioning: the Battle for Your Mind, 20th Anniversary Edition
Format
Hardcover
Language
English
Topic
Training, Marketing / General, General
Publication Year
2001
Genre
Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
8.3in
Item Height
1in
Item Width
7.7in
Item Weight
18.6 Oz
Additional Product Features
Lc Classification Number
Hf5827.2.R53 2001
Edition Description
Anniversary,Special,Revised Edition
Edition Number
3
Table of Content
Chapter 1: What Positioning is All About. Chapter 2: The Assault on the Mind. Chapter 3: Getting Into the Mind. Chapter 4: Those Little Ladders in Your Head. Chapter 5: You Can't get There from Here. Chapter 6: Positioning of a Leader. Chapter 7: Positioning of a Follower. Chapter 8: Repositioning the Competition. Chapter 9: The Power of the Name. Chapter 10: The No-Name Trap. Chapter 11: The Free-Ride Trap. Chapter 12: The Line-Extension Trap. Chapter 13: When Line Extension Can Work. Chapter 14: Positioning a Company: Monsanto. Chapter 15: Positioning a Product: Milk Duds. Chapter 16: Positioning a Service: Mailgram. Chapter 17: Positioning a Long Island Bank. Chapter 18: Positioning the Catholic Church. Chapter 19: Positioning Yourself & Your Career. Chapter 20: Six Steps to Success. Chapter 21: Playing the Positioning Game.
Copyright Date
2001
Lccn
00-064066
Dewey Decimal
659.1
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:145365057185
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Philadelphia, Pennsylvania, United States
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- Nov 25, 2018
Great Book!
Condition: NewSold by: readflow
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