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Marketing Management: An Asian Perspective
by Kotler, Philip; Ang, Swee Hoon;... | HC | Good
US $30.42
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
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eBay item number:145168394794
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 3 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780131066250
- Book Title
- Marketing Management : an Asian Perspective
- Publisher
- Prentice Hall PTR
- Item Length
- 10.4 in
- Edition
- 3
- Publication Year
- 2004
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.3 in
- Features
- Revised
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Weight
- 61.1 Oz
- Item Width
- 8.2 in
- Number of Pages
- 800 Pages
About this product
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0131066250
ISBN-13
9780131066250
eBay Product ID (ePID)
30262852
Product Key Features
Edition
3
Book Title
Marketing Management : an Asian Perspective
Number of Pages
800 Pages
Language
English
Topic
Marketing / General
Publication Year
2004
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
61.1 Oz
Item Length
10.4 in
Item Width
8.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2003-411922
Dewey Edition
0
Dewey Decimal
658.80095
Table Of Content
I. UNDERSTANDING MARKETING MANAGEMENT. 1. Defining Marketing for the Twenty-First Century. 2. Adapting Marketing to the New Economy. 3. Building Customer Satisfaction, Value and Retention. II. ANALYZING MARKETING OPPORTUNITIES. 4. Winning Markets Through Market-Oriented Strategic Planning. 5. Gathering Information and Measuring Market Demand. 6. Scanning the Marketing Environment. 7. Analyzing Consumer Markets and Buyer Behavior. 8. Analyzing Business Markets and Business Buying Behavior. 9. Dealing with the Competition. 10. Identifying Market Segments and Selecting Target Markets. III. DEVELOPING MARKET STRATEGIES. 11. Positioning and Differentiating the Market Offering Through the Product Life Cycle. 12. Developing New Market Offerings. 13. Designing Global Market Offerings. IV. SHAPING THE MARKETING OFFERING. 14. Setting the Product and Branding Strategy. 15. Designing and Managing Services. 16. Developing Price Strategies and Programs. V. MANAGING AND DELIVERING MARKETING PROGRAMS. 17. Designing and Managing Value Networks. 18. Managing Retailing, Wholesaling, and Market Logistics. 19. Managing Integrated Marketing Communications. 20. Managing Advertising, Sales Promotion, Public Relations and Direct Marketing. 21. Managing the Sales Force. 22. Managing the Total Marketing Effort. Image Credits. Name Index. Company/Brand Index. Subject Index.
Edition Description
Revised edition
Synopsis
"Marketing Management, Third Edition" builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible, analytically based universal marketing approach to Asian insights. The authors examine understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the marketing offering and managing and delivering marketing programs. For marketing professionals., For International Marketing courses. Marketing Management, Third Edition builds on the multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible analytically based universal marketing approach to Asian insights.
Item description from the seller
Seller feedback (5,355,414)
- u***0 (272)- Feedback left by buyer.Past monthVerified purchaseOutstanding seller. Fair prices that are more than reasonable.. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products sold to arrive in excellent condition. The seller communicated timely with progress. Highly recommend this seller & will do business again. Thank you!
- o***o (835)- Feedback left by buyer.Past monthVerified purchaseOutstanding seller. Fair prices that are more than reasonable.. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products sold to arrive in excellent condition. The seller communicated timely with progress. Highly recommend this seller & will do business again. Thank you!
- w***o (1140)- Feedback left by buyer.Past monthVerified purchasethrift.books is an awesome place to purchase books! excellent communication! often the books arrive in better condition than described. ships very fast & the books arrive quickly! carefully packaged! +AAAAAAAAAA ebay sellers. i highly recommend thrift.books for people wanting to purchase books! reasonable prices and free shipping!
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