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Marketing to Gen Z: The Rules for Reaching This Vast--And Very...
by Fromm, Jeff; Read, Angie | HC | VeryGood
US $4.99
Condition:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
Last one1 sold
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Located in: Aurora, Illinois, United States
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eBay item number:144622521477
Item specifics
- Condition
- Very Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 0814439276
- Book Title
- Marketing to Gen Z : the Rules for Reaching this Vast--And Very Different--Generation of Influencers
- Publisher
- Amacom
- Item Length
- 9.2 in
- Publication Year
- 2018
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.8 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing, Marketing / Research
- Item Weight
- 13.6 Oz
- Item Width
- 6.2 in
- Number of Pages
- 224 Pages
About this product
Product Identifiers
Publisher
Amacom
ISBN-10
0814439276
ISBN-13
9780814439272
eBay Product ID (ePID)
240499358
Product Key Features
Book Title
Marketing to Gen Z : the Rules for Reaching this Vast--And Very Different--Generation of Influencers
Number of Pages
224 Pages
Language
English
Publication Year
2018
Topic
Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing, Marketing / Research
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
13.6 Oz
Item Length
9.2 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2017-038847
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.8340842
Edition Description
Special
Synopsis
Larger and more diverse and empowered than any other generation, Gen Z (born 1996- 2010) is turning business models and marketing departments upside down. Learn how to capture the hearts of young people who hate conspicuous ads with this guide to the new rules of marketing., You've only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. Businesses will have to learn how to: - Get past the 8-second filter- Avoid blatant advertising and tap influencer marketing- Understand their language and off-beat humor- Offer the shopping experiences they expectMarketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. The time to learn who they are and what they want is NOW., You've only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. Businesses will have to learn how to:* Get past the 8-second filter* Avoid blatant advertising and tap influencer marketing* Understand their language and off-beat humor* Offer the shopping experiences they expectMarketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. The time to learn who they are and what they want is NOW.
LC Classification Number
HF5415.332.Y66F758
Item description from the seller
Seller feedback (5,353,927)
- u***0 (272)- Feedback left by buyer.Past monthVerified purchaseOutstanding seller. Fair prices that are more than reasonable.. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products sold to arrive in excellent condition. The seller communicated timely with progress. Highly recommend this seller & will do business again. Thank you!
- o***o (835)- Feedback left by buyer.Past monthVerified purchaseOutstanding seller. Fair prices that are more than reasonable.. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products sold to arrive in excellent condition. The seller communicated timely with progress. Highly recommend this seller & will do business again. Thank you!
- w***o (1140)- Feedback left by buyer.Past monthVerified purchasethrift.books is an awesome place to purchase books! excellent communication! often the books arrive in better condition than described. ships very fast & the books arrive quickly! carefully packaged! +AAAAAAAAAA ebay sellers. i highly recommend thrift.books for people wanting to purchase books! reasonable prices and free shipping!
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