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Principles of Marketing by Kotler, Philip
by Kotler, Philip | HC | Good
US $7.52
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
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Estimated between Fri, Jun 28 and Mon, Jul 1 to 43230
Located in: Aurora, Illinois, United States
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Seller assumes all responsibility for this listing.
eBay item number:144428773698
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 4 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780130263124
- Publication Year
- 2000
- Format
- Hardcover
- Language
- English
- Book Title
- Principles of Marketing
- Illustrator
- Yes
- Publisher
- Prentice Hall PTR
- Genre
- Business & Economics
- Topic
- Marketing / General
- Edition
- 9
- Number of Pages
- 716 Pages
About this product
Product Information
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0130263125
ISBN-13
9780130263124
eBay Product ID (ePID)
127412153
Product Key Features
Edition
9
Publication Year
2000
Topic
Marketing / General
Book Title
Principles of Marketing
Number of Pages
716 Pages
Language
English
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Additional Product Features
Dewey Edition
20
Lccn
00-027875
Dewey Decimal
658.8
Lc Classification Number
Hf5415.K636 2001
Copyright Date
2001
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:144428773698
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Item location:
Aurora, Illinois, United States
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Shipping and handling | To | Service | Delivery*See Delivery notes |
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Free shipping | United States | Economy Shipping | Estimated between Fri, Jun 28 and Mon, Jul 1 to 43230 |
US $15.99 | United States | Expedited Shipping | Estimated on or before Thu, Jun 27 to 43230 |
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Missouri (MO) | 8.238% |
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