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Cutting Edge: Gillette's Journey to Global Leadership

baystatebooks
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Located in: North Smithfield, Rhode Island, United States
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eBay item number:136077883975
Last updated on Aug 13, 2025 09:10:57 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Release Year
1997
ISBN
9780875847252
Book Title
Cutting Edge : Gillette's Journey to Global Leadership
Publisher
Harvard Business Review Press
Item Length
9.5 in
Publication Year
1997
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
4.1 in
Author
Gordon C. Mckibben
Genre
Technology & Engineering, Business & Economics
Topic
Marketing / General, Industries / General, International / General, Mergers & Acquisitions, Industrial Technology
Item Weight
33.1 Oz
Item Width
6.5 in
Number of Pages
427 Pages
Category

About this product

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
0875847250
ISBN-13
9780875847252
eBay Product ID (ePID)
518786

Product Key Features

Book Title
Cutting Edge : Gillette's Journey to Global Leadership
Number of Pages
427 Pages
Language
English
Publication Year
1997
Topic
Marketing / General, Industries / General, International / General, Mergers & Acquisitions, Industrial Technology
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Author
Gordon C. Mckibben
Format
Hardcover

Dimensions

Item Height
4.1 in
Item Weight
33.1 Oz
Item Length
9.5 in
Item Width
6.5 in

Additional Product Features

Intended Audience
Trade
LCCN
97-025517
Dewey Edition
21
Dewey Decimal
338.7/6885
Table Of Content
Preface Part I--The Stage is Set 1. A Global Heritage 2. Sudden Decline, Slow Recovery 3. The Goal Is Growth Part II--The Search for Balance 4. The Quiet Man from Finance 5. Are You a Steel Man or a Plastic Man? 6. Storm Warnings Part III--Fight for Survival - The Takeover Threats 7. Ten Days of Terror 8. An End to Gradualism 9. The Ivy League Predators Part IV--Fast Track to Global Leadership 10. Warren Buffett Comes Aboard 11. Countdown to Sensor 12. Al Zeien Takes Charge 13. The Sixth Leg Part V--Gillette's Global Culture in Practice 14. The Development of Global Skills 15. Latin America Shows the Way 16. A Foot on the Ground 17. The Reluctant Global Warrior Epilogue Acknowledgments Notes Notes about Sources Index About the Author
Synopsis
This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative advertising and environmental issues.
LC Classification Number
HD9999.R34G556 1998

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baystatebooks

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