MR2 [with CourseMate, 1 term [6 months] Printed Access Card] [New, Engaging Titl

Ads of Henderson
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Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
ISBN
9781133958413
Book Title
MR2 (With Coursemate, 1 Term (6 Months) Printed Access Card)
Book Series
New, Engaging Titles from 4ltr Press Ser.
Publisher
Cengage South-Western
Item Length
10.9 in
Edition
2
Publication Year
2013
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
Tracy A. Suter, Tom J. Brown
Genre
Business & Economics
Topic
Marketing / General, Marketing / Research
Item Weight
23.2 Oz
Item Width
8.6 in
Number of Pages
240 Pages
Category

About this product

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1133958419
ISBN-13
9781133958413
eBay Product ID (ePID)
143608679

Product Key Features

Edition
2
Book Title
MR2 (With Coursemate, 1 Term (6 Months) Printed Access Card)
Number of Pages
240 Pages
Language
English
Publication Year
2013
Topic
Marketing / General, Marketing / Research
Genre
Business & Economics
Author
Tracy A. Suter, Tom J. Brown
Book Series
New, Engaging Titles from 4ltr Press Ser.
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
23.2 Oz
Item Length
10.9 in
Item Width
8.6 in

Additional Product Features

Dewey Edition
22
Reviews
Brief Contents.1. Marketing Research: From Data to Information to Action.2. The Research Question: Formulation of the Problem.3. Exploratory, Descriptive, and Causal Research Designs.4. Collecting Secondary Data from Inside and Outside the Organization.5. Collecting Primary Data by Observation.6. Collecting Primary Data by Communication.7. Asking Good Questions.8. Designing the Questionnaire.9. Developing the Sampling Plan.10. Data Collection: Enhancing Response Rates while Limiting Errors.11. Data Preparation for Analysis .12. Analysis & Interpretation: Individual Variables Independently.13. Analysis & Interpretation: Multiple Variables Simultaneously.14. The Research Report.Endnotes.Index.Chapter in Review Cards.Qualtrics Quickstart Card.SPSS Quickstart Card.
Dewey Decimal
658.83
Edition Description
Student edition,Revised edition
Table Of Content
Brief Contents. 1. Marketing Research: From Data to Information to Action. 2. The Research Question: Formulation of the Problem. 3. Exploratory, Descriptive, and Causal Research Designs. 4. Collecting Secondary Data from Inside and Outside the Organization. 5. Collecting Primary Data by Observation. 6. Collecting Primary Data by Communication. 7. Asking Good Questions. 8. Designing the Questionnaire. 9. Developing the Sampling Plan. 10. Data Collection: Enhancing Response Rates while Limiting Errors. 11. Data Preparation for Analysis . 12. Analysis & Interpretation: Individual Variables Independently. 13. Analysis & Interpretation: Multiple Variables Simultaneously. 14. The Research Report. Endnotes. Index. Chapter in Review Cards. Qualtrics Quickstart Card. SPSS Quickstart Card.
Synopsis
Created through a "student-tested, faculty-approved" review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course.
LC Classification Number
HF5415.2

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4.3
3 product ratings
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  • by benjbis_9
    Jul 25, 2022

    The title sounds like the model of a Toyota.

    It covers the marketing research subject with easy explanations, but it's not an academic book.

    Verified purchase: YesCondition: Pre-OwnedSold by: cleanearthbooks

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