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Ice to the Eskimos: How to Market a Product Nobody Wants
US $4.63
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Located in: Dayton, Ohio, United States
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Estimated between Fri, May 31 and Mon, Jun 3 to 43230
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eBay item number:135052154697
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Item specifics
- Condition
- ISBN
- 9780887308512
- Book Title
- Ice to the Eskimos : How to Market a Product Nobody Wants
- Item Length
- 8.5in
- Publisher
- HarperCollins
- Publication Year
- 1997
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1in
- Genre
- Business & Economics
- Topic
- Marketing / General, General
- Item Width
- 5.8in
- Item Weight
- 13.1 Oz
- Number of Pages
- 288 Pages
About this product
Product Information
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them--you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA--from innovative packaging to image overhaul--apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
Product Identifiers
Publisher
HarperCollins
ISBN-10
0887308511
ISBN-13
9780887308512
eBay Product ID (ePID)
228363
Product Key Features
Book Title
Ice to the Eskimos : How to Market a Product Nobody Wants
Format
Hardcover
Language
English
Topic
Marketing / General, General
Publication Year
1997
Genre
Business & Economics
Number of Pages
288 Pages
Dimensions
Item Length
8.5in
Item Height
1.1in
Item Width
5.8in
Item Weight
13.1 Oz
Additional Product Features
Lc Classification Number
Hf5415.S725 1997
Lccn
97-001944
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:135052154697
Shipping and handling
Item location:
Dayton, Ohio, United States
Ships to:
United States
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APO/FPO, Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, US Protectorates, Ukraine, Venezuela
| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping | Estimated between Fri, May 31 and Mon, Jun 3 to 43230 |
| US $3.99 | United States | Expedited Shipping | Estimated between Thu, May 30 and Fri, May 31 to 43230 |
| Handling time |
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| Will usually ship within 2 business days of receiving cleared payment. |
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Return policy
| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Buyer pays for return shipping |
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WOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Faster than AMZN Prime; Shipped 04/17, Wed, Received 04/20 Sat from Ohio to Hawaii using free shipping; USPS Ground Mail, Hardcover Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
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Top eBay seller! Great communication, more than fair prices, excellent packaging job and items shipped out same day. Smooth transaction, very happy with my purchase and customer service. All Ebay sellers should be this great. Couldn't ask for a better buying experience.
o***g (4118)- Feedback left by buyer.
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Wonderful experience! Seller packaged with GREAT CARE and shipped with LIGHTNING SPEED!!! Item was as described. Great Communication! Highly Recommend this seller! Thank you again! :) A+++
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