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Lexus : The Relentless Pursuit by Chester Dawson (2011, Trade Paperback, Revised edition)

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Format: Paperback or Softback. ISBN: 9780470828045. Condition Guide. Item Availability.

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A behind-the-scenes look at Lexus's surprising twenty-year success story--in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price--it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph--and tragedy--behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470828048
ISBN-13
9780470828045
eBay Product ID (ePID)
99552661

Product Key Features

Edition
2
Book Title
Lexus : the Relentless Pursuit
Number of Pages
300 Pages
Language
English
Publication Year
2011
Topic
Industries / Automobile Industry, General, Automotive / General, Corporate & Business History
Illustrator
Yes
Features
Revised
Genre
Transportation, Business & Economics
Author
Chester Dawson
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
16.8 Oz
Item Length
8.9 in
Item Width
5.9 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
338.7/629222
Edition Description
Revised Edition
Table of Content
Introduction and Acknowledgments xi Foreword xvii By Erwin Lui Creative Innovation Studio Manager Calty Design Research, Inc. Chapter One The Toyoda Way 1 Chapter Two Searching for Bobos 31 Chapter Three Deus Ex Machina 49 Chapter Four From Tahara to the World! 69 Chapter Five The Lexus Covenant 87 Chapter Six Zen and the Art of Automobile Maintenance 109 Chapter Seven Something Wicked This Way Comes 137 Chapter Eight Lexus Nation 159 Epilogue 177 Afterword 189 Coda 219 By Hisao Inoue Journalist and Author of Toyota Shock (Kodansha: 2009) Appendix: The Lexus Lineage (1990-2011) 235 Endnotes 239 Index 275
Copyright Date
2011

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Picture 1 of 1

Lexus : The Relentless Pursuit by Chester Dawson (2011, Trade Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Lexus: The Relentless Pursuit

item 2 Lexus: The Relentless Pursuit (Paperback or Softback)

item 3 Lexus: The Relentless Pursuit

item 4 Lexus: The Relentless Pursuit by Chester Dawson: New

item 5 Chester Dawson Lexus (Paperback)

item 6 Lexus: The Relentless Pursuit by Chester Dawson (English) Paperback Book

item 7 Lexus: The Relentless Pursuit: By Dawson, Chester

Best Selling in Books

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The War on Warriors : Behind the Betrayal of the Men Who Keep Us Free by Pete Hegseth (2024, Hardcover)

A Marketplace Book Ser.: The Candlestick Course by Steve Nison (2003, Trade Paperback)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

The Psychology of Money : Timeless Lessons on Wealth, Greed, and Happiness by Morgan Housel (2020, Trade Paperback)

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