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Foundations of Marketing,David Jobber, John Fahy

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Last updated on Apr 23, 2024 18:16:52 PDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Title
Foundations of Marketing
ISBN
9780077098667
EAN
9780077098667
Publication Year
2002
Type
Textbook
Format
Paperback
Language
English
Publication Name
Foundations of Marketing
Item Height
262mm
Author
John Fahy, David Jobber
Publisher
Mcgraw-Hill Education
Item Width
193mm
Subject
Marketing
Item Weight
970g
Number of Pages
384 Pages

About this product

Product Information

Ideally suited to the needs of short or one-semester marketing modules for students from all disciplines, this text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning. Giving a clear presentation of marketing mix decisions, it then ends with strategy and implementation topics. Marketing spotlights, marketing-in action and e-marketing boxes give students the chance to consistently apply and evaluate the theories in the book. Up-to-date and interesting cases from a variety of real companies end each chapter, giving the framework in which to integrate and analyse key concepts in a real-world context. The clear and straightforward style presents a sound grounding in the principal concepts of marketing, paring down the subject to the foundation topics, whilst maintaining the rigour and authoritative insight of David Jobber's highly successful text Principles and Practices of Marketing.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780077098667
eBay Product ID (ePID)
86963283

Product Key Features

Author
John Fahy, David Jobber
Publication Name
Foundations of Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
262mm
Item Width
193mm
Item Weight
970g

Additional Product Features

Title_Author
John Fahy, David Jobber
Country/Region of Manufacture
United States

Business seller information

Value Added Tax Number:
  • GB 724 4981 18
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