Real Estate Marketing Strategy Personal Selling Negotiation Management Hrdcvr

RolandntheGoods
(1961)
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Condition:
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“Minor shelfwear. Otherwise, in new condition.”
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Last updated on Nov 17, 2025 12:09:01 PSTView all revisionsView all revisions

Item specifics

Condition
Like New
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Minor shelfwear. Otherwise, in new condition.”
Country of Origin
United States
Book Title
Real Estate Marketing : Strategy, Personal Selling, Negotiation,
Educational Level
Adult & Further Education
Personalized
No
Level
Advanced, Business
Features
1st Edition
ISBN
9780415723947
Subject Area
Law, Technology & Engineering, Business & Economics
Publication Name
Real Estate Marketing : Strategy, Personal Selling, Negotiation, Management, and Ethics
Publisher
Routledge
Item Length
6.9 in
Subject
Construction / General, Real Estate, Real Estate / General
Publication Year
2014
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.9 in
Author
M. Joseph Sirgy
Item Weight
24.9 Oz
Item Width
9.7 in
Number of Pages
320 Pages
Category

About this product

Product Identifiers

Publisher
Routledge
ISBN-10
0415723949
ISBN-13
9780415723947
eBay Product ID (ePID)
177528923

Product Key Features

Number of Pages
320 Pages
Language
English
Publication Name
Real Estate Marketing : Strategy, Personal Selling, Negotiation, Management, and Ethics
Publication Year
2014
Subject
Construction / General, Real Estate, Real Estate / General
Type
Textbook
Author
M. Joseph Sirgy
Subject Area
Law, Technology & Engineering, Business & Economics
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
24.9 Oz
Item Length
6.9 in
Item Width
9.7 in

Additional Product Features

Intended Audience
College Audience
LCCN
2013-046506
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
333.330688
Table Of Content
Part 1: Strategy in Real Estate Development Firms 1. Marketing Strategy 2. Product and Place Strategy 3. Pricing and Promotion Strategy Part 2: Personal Selling--the Real Estate Agent 4. The Seller Representative 5. The Buyer Representative Part 3: How Real Estate Agents Negotiate 6. The Social Psychology of Negotiation 7. Strategies and Tactics in Real Estate Negotiations Part 4: Sales Management--the Real Estate Broker 8. Recruiting and Training Real Estate Agents 9. Motivating and Compensating Real Estate Agents 10. Leadership Issues Part 5: Law and Ethics in Real Estate Marketing 11. Real Estate Marketing Law 12. Ethics in Real Estate Marketing 13. Code of Ethics in Real Estate Marketing
Synopsis
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry's code of ethics.
LC Classification Number
HD1375.S374 2014

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RolandntheGoods

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