'Graphic Design before Graphic Designers' David Jury HC 2012

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Type
Illustrated Book
Title
Graphic Design
Age Level
Adults
Subjects
Graphic Design
ISBN
9780500516461
Book Title
Graphic Design before Graphic Designers : the Printer As Designer and Craftsman 1700-1914
Publisher
Thames & Hudson
Item Length
11.9 in
Publication Year
2012
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
1.3 in
Author
David Jury
Genre
Design
Topic
Graphic Arts / Typography, Graphic Arts / General
Item Weight
61.1 Oz
Item Width
8 in
Number of Pages
312 Pages
Category

About this product

Product Identifiers

Publisher
Thames & Hudson
ISBN-10
0500516464
ISBN-13
9780500516461
eBay Product ID (ePID)
114195485

Product Key Features

Book Title
Graphic Design before Graphic Designers : the Printer As Designer and Craftsman 1700-1914
Number of Pages
312 Pages
Language
English
Publication Year
2012
Topic
Graphic Arts / Typography, Graphic Arts / General
Illustrator
Yes
Genre
Design
Author
David Jury
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
61.1 Oz
Item Length
11.9 in
Item Width
8 in

Additional Product Features

Intended Audience
Trade
LCCN
2012-932514
Reviews
Beautifully produced, colorfully illustrated, logically organized, and authoritative in every respect, this will become a standard account in the graphic design history canon.
Dewey Edition
23
Dewey Decimal
686.209
Synopsis
A comprehensive retellingof the history of printingfrom 1700 to 1914 and acornucopia of visual andtechnical extravagance, Graphic design existed long before there were any graphic designers and this lavish volume is a vibrant tribute to beautifully crafted printed ephemera from the past. The art of combining text and pictures has been at the heart of the printer's craft for hundreds of years. While early pioneers focused on books, others began using their presses for more humble uses, from handbills to games, advertisements and packaging. This so-called 'jobbing' work grew rapidly in importance, yet has been overlooked in histories of both print and graphic design. Graphic Design before Graphic Designers is a visual journey through the pre-history of graphic design, charting the printer's progress from tradesman to the hallowed status of artistic printer. Showcasing work from a host of anonymous talents as well as seminal, pioneering typographers, artists and printers such as Bodoni, William Morris and Oscar Harpel, it reveals how those working on both sides of the Atlantic responded to everyday communication issues with original solutions and breathtaking flair and skill. The extraordinarily diverse result is a cultural feast of the jobbing printer's contribution to visual culture and heritage., Who first coined the phrase "graphic design," a term dating from the 1920s, or first referred to themselves as a "graphic designer" are issues still argued to this day. What is certain is that the kinds of printed material a graphic designer could create were around long before the formulation of such a convenient, if sometimes troublesome, term. Here David Jury explores how the "jobbing" printer who produced handbills, posters, catalogues, advertisements, and labels in the eighteenth, nineteenth, and early twentieth centuries was the true progenitor of graphic design, rather than the "noble presses" of the Arts and Crafts movement. Based on original research and aided by a wealth of delightful and fully captioned examples that reveal the extraordinary skill, craft, design sense, and intelligence of those who created them, the book charts the evolution of "print" into "graphic design." It will be of lasting interest to graphic designers, design and social historians, and collectors of print and printed ephemera alike.
LC Classification Number
Z124

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