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Marketing Services : Competing Through Quality by A. Parasuraman and Leonard L. Berry (1991, Hardcover)
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About this product
Product Identifiers
PublisherFree Press
ISBN-10002903079X
ISBN-139780029030790
eBay Product ID (ePID)10038206493
Product Key Features
Book TitleMarketing Services : Competing Through Quality
Number of Pages212 Pages
LanguageEnglish
Publication Year1991
TopicMarketing / General, Customer Relations, General
IllustratorYes
GenreBusiness & Economics
AuthorA. Parasuraman, Leonard L. Berry
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight14.8 Oz
Item Length9.7 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN91-013029
Dewey Edition20
Dewey Decimal658.8
SynopsisThe authors develop a framework for understanding the interrelationship between quality and marketing in services.
LC Classification NumberHF5415.5.B48 1991
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