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Services Marketing: Integrating Customer Focus Across the Firm By Valarie Zeith
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eBay item number:126474997374
Item specifics
- Condition
- Title
- Services Marketing: Integrating Customer Focus Across the Firm
- ISBN
- 9780077169312
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Services Marketing: Integrating Customer Focus Across the Firm
- Item Height
- 261mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 194mm
- Subject
- Marketing
- Item Weight
- 942g
About this product
Product Information
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: * - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field * - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships * - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780077169312
eBay Product ID (ePID)
223183873
Product Key Features
Publication Name
Services Marketing: Integrating Customer Focus Across the Firm
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Dimensions
Item Height
261mm
Item Width
194mm
Item Weight
942g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:126474997374
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Most relevant reviews
- Oct 02, 2019
A well-written book with good examples/cases
Condition: NewSold by: wordery
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