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Consumer Behavior (What's New in Marketing)
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Located in: Carlstadt, New Jersey, United States
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Estimated between Fri, May 31 and Mon, Jun 3 to 43230
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eBay item number:126472517593
Item specifics
- Condition
- Release Year
- 2018
- Book Title
- Consumer Behavior (What's New in Marketing)
- ISBN
- 9780134734828
- Publication Year
- 2018
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Consumer Behavior
- Item Height
- 1.2in
- Item Length
- 11.2in
- Publisher
- Pearson Education
- Item Width
- 8.8in
- Item Weight
- 45.3 Oz
- Number of Pages
- 512 Pages
About this product
Product Information
For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134734823
ISBN-13
9780134734828
eBay Product ID (ePID)
240859371
Product Key Features
Publication Name
Consumer Behavior
Format
Hardcover
Language
English
Publication Year
2018
Type
Textbook
Number of Pages
512 Pages
Dimensions
Item Length
11.2in
Item Height
1.2in
Item Width
8.8in
Item Weight
45.3 Oz
Additional Product Features
Lc Classification Number
Hf5415.32.S35 2019
Edition Number
12
Table of Content
I. Consumers, Marketers, and Technology Technology-Driven Consumer Behavior Segmentation, Targeting, and Positioning II. The Consumer as an Individual Consumer Motivation and Personality Consumer Perception Consumer Learning Consumer Attitude Formation and Change III. Communication and Consumer Behavior Persuading Consumers From Print and Broadcast Advertising to Social and Mobile Media Reference Groups and Word-of-Mouth IV. Consumers in their Social and Cultural Settings The Family and Its Social Standing Culture's Influence on Consumer Behavior Subcultures and Consumer Behavior Cross-Cultural Consumer Behavior: An International Perspective V. Consumer Decision-Making, Marketing Ethics, and Consumer Research Consumer Decision-Making and Diffusion of Innovations Marketing Ethics and Social Responsibility Consumer Research
Copyright Date
2019
Topic
Marketing / General, Customer Relations, Consumer Behavior
Lccn
2017-037515
Dewey Decimal
658.8/342
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:126472517593
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Carlstadt, New Jersey, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Standard Shipping | Estimated between Fri, May 31 and Mon, Jun 3 to 43230 |
| US $8.99 | United States | Expedited Shipping | Estimated between Thu, May 30 and Sat, Jun 1 to 43230 |
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Seller absolutely, stubbornly refused to communicate with me on the item. I bought it anyway because it was a good price. I sent several messages that went unanswered. So sad. Other than that the shipping and condition was good. The packaging poor and I was very surprised it wasn't damaged. No padding just 2 thin plastic bags.
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Item was exactly as described and shown in pictures, packed nicely and secure, and delivered in a timely manner. The Seller is very polite and easy to communicate with. 10/10 will buy from again.
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