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Essentials of Marketing Research: A - Paperback, by Malhotra Naresh - Acceptable
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eBay item number:126423506773
Item specifics
- Condition
- Book Title
- Essentials of Marketing Research: A Hands-On Orientation
- ISBN
- 9780137066735
- Publication Year
- 2014
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Essentials of Marketing Research : a Hands-On Orientation
- Item Height
- 0.7in
- Item Length
- 10.8in
- Publisher
- Pearson Education
- Item Width
- 8.5in
- Item Weight
- 31.2 Oz
- Number of Pages
- 432 Pages
About this product
Product Information
For courses in Marketing Research at two- and four-year colleges and universities and universities emphasizing a nontechnical and non-statistical orientation An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles- Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation -author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world. This text provides a better teaching and learning experience-for you and your students. It will help you to: * Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management. * Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted. * Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material. * Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0137066732
ISBN-13
9780137066735
eBay Product ID (ePID)
176199897
Product Key Features
Publication Name
Essentials of Marketing Research : a Hands-On Orientation
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
432 Pages
Dimensions
Item Length
10.8in
Item Height
0.7in
Item Width
8.5in
Item Weight
31.2 Oz
Additional Product Features
Lc Classification Number
Hf5415.2.M28842 2014
Table of Content
Brief Contents I. INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH Introduction to Marketing Research Defining the Marketing Research Problem and Developing an Approach II. RESEARCH DESIGN FORMULATION Research Design, Secondary and Syndicated Data Qualitative Research Survey and Observation Experimentation and Causal Research Measurement and Scaling Questionnaire and Form Design Sampling Design and Procedures III. DATA COLLECTION, ANALYSIS, AND REPORTING Data Collection and Preparation Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression Report Preparation and Presentation
Copyright Date
2015
Topic
Marketing / General, Marketing / Research
Dewey Decimal
658.83
Intended Audience
College Audience
Dewey Edition
23
Genre
Business & Economics
Item description from the seller
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eBay item number:126423506773
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