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Marketing Warfare by Ries, Al , paperback

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eBay item number:126261206662

Last updated on May 22, 2024 11:16:36 PDTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

ISBN: 9780070527263

Book Title: Marketing Warfare

Item Length: 7.9in

Publisher: Mcgraw-Hill Education

Publication Year: 1997

Format: Trade Paperback

Language: English

Item Height: 0.7in

Author: Al Ries, Jack Trout

Genre: Business & Economics

Topic: Marketing / General, Advertising & Promotion

Item Width: 5.4in

Item Weight: 9.2 Oz

Number of Pages: 224 Pages

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Product Information

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."-- Newsweek "Revolutionary Surprising "-- Business Week " Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."-- USA Today

Product Identifiers

Publisher

Mcgraw-Hill Education

ISBN-10

0070527261

ISBN-13

9780070527263

eBay Product ID (ePID)

26607

Product Key Features

Book Title

Marketing Warfare

Author

Al Ries, Jack Trout

Format

Trade Paperback

Language

English

Topic

Marketing / General, Advertising & Promotion

Publication Year

1997

Genre

Business & Economics

Number of Pages

224 Pages

Dimensions

Item Length

7.9in

Item Height

0.7in

Item Width

5.4in

Item Weight

9.2 Oz

Additional Product Features

Table of Content

2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War.The Computer War.Strategy and Tactics.The Marketing General.

1998

Lccn

85-014957

Dewey Decimal

658.8

Intended Audience

Trade

Dewey Edition

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:126261206662

Last updated on May 22, 2024 11:16:36 PDTView all revisionsView all revisions

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by bobshomewoodshop
Jun 29, 2006
Great book, fast read, practical applications
I teach college marketing courses at both the undergraduate and graduate level, and I worked in sales and marketing before going into education. Al Ries and Jack Trout are marketing gurus. Their writing style makes their books quick reads. They grab your attention right away and keep it throughout the book. I also happen to be a veteran, so I like military analogies. This book is written from the point of view that marketing is like warfare - there are good and bad ways to conduct both. If you want to win, you have to understand your enemy and you have to know the tactics. The book is filled with practical examples of companies that have both marketed well and made huge mistakes. You will recognize and be able to identify with many of these examples of marketing campaigns over the ... I teach college marketing courses at both the undergraduate and graduate level, and I worked in sales and marketing before going into education. Al Ries and Jack Trout are marketing gurus. Their writing style makes their books quick reads. They grab your attention right away and keep it throughout the book. I also happen to be a veteran, so I like military analogies. This book is written from the point of view that marketing is like warfare - there are good and bad ways to conduct both. If you want to win, you have to understand your enemy and you have to know the tactics. The book is filled with practical examples of companies that have both marketed well and made huge mistakes. You will recognize and be able to identify with many of these examples of marketing campaigns over the years. How you conduct your marketing warfare depends on where your company stands in the market. If you are the leader, you have to conduct campaigns to keep your competitors off balance. Are you the second or third in the market? Then you have to choose where to attack your enemy; it can be a frontal attack but you are more likely to succeed with flanking attacks, find his weak points and attack there. If you are a little guy, all hope is not lost; you can still engage in "guerilla warfare" by becoming a niche marketer and hopefully a big fish in a small pond that the big guys choose to ignore. I use a lot of examples from this book to spice up the discussion on competition when we get to that section in my marketing classes. If you are involved in marketing in any way, or just interested in the subject, this is a book you should add to your library.

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Marketing Warfare by Ries, Al , paperback

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About this product

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Item description from the seller

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bluevasebooks

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Average for the last 12 months

Popular categories from this store

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Great book, fast read, practical applications

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