Positioning: The Battle for Your Mind by Ries, Al; Trout, Jack S5

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Last updated on Jul 24, 2024 16:02:55 PDTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
Binding
Paperback
Product Group
Book
Weight
0 lbs
IsTextBook
No
ISBN
9780071373586
Book Title
Positioning: the Battle for Your Mind
Publisher
Mcgraw-Hill Education
Item Length
8 in
Edition
2
Publication Year
2001
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.6 in
Author
Al Ries, Jack Trout
Genre
Business & Economics, Psychology
Topic
Training, Cognitive Psychology & Cognition
Item Weight
8.3 Oz
Item Width
5.4 in
Number of Pages
224 Pages
Category

About this product

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071373586
ISBN-13
9780071373586
eBay Product ID (ePID)
1798795

Product Key Features

Edition
2
Book Title
Positioning: the Battle for Your Mind
Number of Pages
224 Pages
Language
English
Topic
Training, Cognitive Psychology & Cognition
Publication Year
2001
Illustrator
Yes
Genre
Business & Economics, Psychology
Author
Al Ries, Jack Trout
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
8.3 Oz
Item Length
8 in
Item Width
5.4 in

Additional Product Features

Intended Audience
Trade
Dewey Decimal
659.1
Table Of Content
Chapter 1. What Positioning Is All About. Chapter 2. The Assault on the Mind. Chapter 3. Getting Into the Mind. Chapter 4. Those Little Ladders in Your Head. Chapter 5. You Can't Get There From Here. Chapter 6. Positioning of a Leader. Chapter 7. Positioning of a Follower. Chapter 8. Repositioning the Competition. Chapter 9. The Power of the Name. Chapter 10. The No-Name Trap. Chapter 11. The Free-Ride Trap. Chapter 12. The Line-Extension Trap. Chapter 13. When Line Extension Can Work. Chapter 14. Positioning a Company: Xerox. Chapter 15. Positioning a Country: Belgium. Chapter 16. Positioning an Island: Jamaica. Chapter 17. Positioning a Product: Milk Duds. Chapter 18. Positioning a Service: Mailgram. Chapter 19. Positioning a Long Island Bank. Chapter 20. Positioning a New Jersey Bank. Chapter 21. Positioning a Ski Resort: Stowe. Chapter 22. Positioning the Catholic Church. Chapter 23. Positioning Yourself and Your Career. Chapter 24. Positioning Your Business. Chapter 25. Playing the Positioning Game.
Synopsis
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
LC Classification Number
HF5817.2

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    I received an old put-of-print book which is hard to find so I was concerned about how it would be wrapped and shipped, but it wrapped VERY well and arrived in a timely manner. It is also in very good condition, even better than I expected or as it was described. I was very pleased! It was worth the price. Thank you!
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4.6
7 product ratings
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  • by crazzy426
    Sep 30, 2019

    Too far out of date

    The writing is good and the way the people are compelled is the same but this was definitely written for a much older time.

    Verified purchase: YesCondition: Pre-OwnedSold by: second.sale

  • by eugwal8470
    Mar 03, 2020

    useful to my product marketing manager role

    The quality of the used book met expectation and the content of the book is very good

    Verified purchase: YesCondition: Pre-Owned

  • by co-star2007
    Sep 10, 2019

    HOW TO BE #1

    AWESOME book, great content, classic!

    Verified purchase: YesCondition: Pre-OwnedSold by: discover-books

  • by ylavrova
    Feb 05, 2019

    Good book!

    This is a classic of marketing, a must-have for all sales people!

    Verified purchase: YesCondition: Pre-OwnedSold by: aPsEt3CSTZm@Deleted

  • by jorgparren_0
    Dec 30, 2024

    Awesome

    Great book to learn about marketing .

    Verified purchase: YesCondition: Pre-OwnedSold by: second.sale

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