Picture 1 of 1
Picture 1 of 1
Building Brands Directly: Creating Business Value from Customer Relationships B
GBP 6.03
ApproximatelyUS $8.01
Condition:
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
Shipping:
GBP 8.99 (approx US $11.94) Standard Int'l Postage.
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Located in: South East, United Kingdom
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Estimated between Thu, Sep 26 and Tue, Oct 8 to 43230
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eBay item number:125703916353
Item specifics
- Condition
- Title
- Building Brands Directly: Creating Business Value from Customer
- ISBN
- 9780333639078
- Publication Year
- 1996
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Building Brands Directly: Creating Business Value from Customer Relationships
- Item Height
- 216 mm
- Publisher
- Palgrave Macmillan
- Subject
- Marketing
- Item Weight
- 716 g
- Item Width
- 140 mm
- Number of Pages
- 431 Pages
About this product
Product Information
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9780333639078
eBay Product ID (ePID)
91913504
Product Key Features
Number of Pages
431 Pages
Language
English
Publication Name
Building Brands Directly: Creating Business Value from Customer Relationships
Publication Year
1996
Subject
Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
216 mm
Item Weight
716 g
Item Width
140 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller feedback (3,047,148)
- e***- (249)- Feedback left by buyer.Past 6 monthsVerified purchaseVery positive experience buying from this seller, the book is as described and very low priced, along with free postage it would be very hard to beat such good value. My purchase was delivered swiftly and securely packaged. I have bought from this seller before and would do again. Communication is excellent and I can highly recommend this seller for great service and unbeatable value. 5 🌟 all round.
- l***h (107)- Feedback left by buyer.Past monthVerified purchasePerfect seller. Prompt dispatch, fast delivery, great price, appropriate packaging, item's exactly as described, and excellent communication. Five stars ☆☆☆☆☆
- y***e- Feedback left by buyer.Past monthVerified purchaseBook condition very good as described prices always great fast despatch well.packaged consistently reliable seller excellent choices exceptional customer care great communicarltion very highly recommended seller
Product ratings and reviews
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