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Entrepreneurship by Andrew C. Corbett, Andrew Zacharakis and William D. Bygrave (2019, Trade Paperback)

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New Trade paperback

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101119563224

ISBN-139781119563228

eBay Product ID (ePID)19038685058

Product Key Features

Number of Pages512 Pages

LanguageEnglish

Publication NameEntrepreneurship

Publication Year2019

SubjectEntrepreneurship, New Business Enterprises, Small Business

TypeTextbook

Subject AreaBusiness & Economics

AuthorAndrew C. Corbett, Andrew Zacharakis, William D. Bygrave

FormatTrade Paperback

Dimensions

Item Height1 in

Item Weight30.5 Oz

Item Length9.9 in

Item Width7.9 in

Additional Product Features

Edition Number5

Intended AudienceCollege Audience

LCCN2019-038467

Dewey Edition23

IllustratedYes

Dewey Decimal658.4/21

SynopsisEntrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture. The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies--enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.

LC Classification NumberHD62.5.B938 2020