The item you selected has ended, but we found something similar.

Picture 1 of 1

Stock photo

Social Media Marketing: The Next Generation of Business Engageme - Picture 1 of 1

Social Media Marketing: The Next Generation of Business Engagement by Jake McKee, Dave Evans (Mixed Media, 2010)

Be the first towrite a review.

Chiron_Media_Store (1033765)
99.5% positive feedback

Price:

GBP 3.28

ApproximatelyUS $4.24

+ 8.99 shipping

Estimated delivery Wed, Nov 13 - Mon, Nov 25

Returns:

30 days returns. Buyer pays for return shipping.

Condition:

Good

Books will be free of page markings.

About this product

Product Information

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are what s next. Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: * Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web * Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption * Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470634035
eBay Product ID (ePID)
93368301

Product Key Features

Number of Pages
408 Pages
Language
English
Publication Name
Social Media Marketing: the Next Generation of Business Engagement
Publication Year
2010
Subject
Marketing, Business
Type
Textbook
Author
Jake Mckee, Dave Evans
Format
Mixed Media

Dimensions

Item Height
234 mm
Item Weight
618 g
Item Width
187 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Jake Mckee, Dave Evans

All listings for this product

item 1 Social Media Marketing: The Next Generation of Business Engageme
$4.24
+$11.62 shipping
item 2 Social Media Marketing: The Next Generation of Business Engagement, McKee, Jake,
$4.61
+$15.25 shipping

Best Selling in Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Self Heal by Design : The Role of Micro-Organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 28 product ratings
$9.90 New
---- Used
Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)
4.9 out of 5 stars based on 18 product ratings
$11.99 New
$6.00 Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.7 out of 5 stars based on 21 product ratings
$34.41 New
---- Used
NFPA 70, National Electrical Code : 2023 Edition by National Fire Protection Association (NFPA) (2022, Trade Paperback)
4.4 out of 5 stars based on 8 product ratings
$31.15 New
$29.99 Used
NFPA 72, National Fire Alarm and Signaling Code : 2022 Edition by National Fire Protection Association (NFPA) (2021, Trade Paperback)
No ratings or reviews yet
$26.97 New
$25.00 Used
NFPA 70, National Electrical Code, with Tabs : 2020 Edition by National Fire Protection Association (NFPA) (2021, Trade Paperback)
5.0 out of 5 stars based on 2 product ratings
$33.00 New
$29.99 Used
Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
5.0 out of 5 stars based on 7 product ratings
$11.27 New
$10.45 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American...
$27.95
Trending at $29.97
USA STOCK National Electrical Code 2023 Edition by National Fire Protection PB
$31.15
Trending at $35.99
Designing Data-Intensive Applications : The Big Ideas Behind Reliable.....
$11.99
Trending at $17.05
Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 6th ed
$18.00
Trending at $18.50
Motivational Interviewing : Helping People Change and Grow (Hardback UK IMPORT)
$21.49
Trending at $21.80
Publication Manual (OFFICIAL) 7th Edition of the American Psychological...
$11.99
Trending at $15.84

Shop by category

Picture 1 of 1

Social Media Marketing: The Next Generation of Business Engagement by Jake McKee, Dave Evans (Mixed Media, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Social Media Marketing: The Next Generation of Business Engageme

item 2 Social Media Marketing: The Next Generation of Business Engagement, McKee, Jake,

Best Selling in Textbooks

Self Heal by Design : The Role of Micro-Organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

NFPA 70, National Electrical Code : 2023 Edition by National Fire Protection Association (NFPA) (2022, Trade Paperback)

NFPA 72, National Fire Alarm and Signaling Code : 2022 Edition by National Fire Protection Association (NFPA) (2021, Trade Paperback)

NFPA 70, National Electrical Code, with Tabs : 2020 Edition by National Fire Protection Association (NFPA) (2021, Trade Paperback)

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American...

USA STOCK National Electrical Code 2023 Edition by National Fire Protection PB

Designing Data-Intensive Applications : The Big Ideas Behind Reliable.....

Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 6th ed

Motivational Interviewing : Helping People Change and Grow (Hardback UK IMPORT)

Publication Manual (OFFICIAL) 7th Edition of the American Psychological...

You may also like

Media Textbooks

Media Textbook Textbooks

Media 2010-Now Publication Year Textbooks

Nonfiction Books Fiction & Media

Tantor Media Audiobooks

Tantor Media CD Audiobooks