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Louis Capozzi Susa Crisis Management in the Age of Socia (Paperback) (UK IMPORT)
US $27.89
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Brand New
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- Buy It NowLouis Capozzi Susa Crisis Management in the Age of Socia (Paperback) (UK IMPORT)
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Located in: Rushden, United Kingdom
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eBay item number:116688406593
Item specifics
- Condition
- Book Title
- Crisis Management in the Age of Social Media
- Title
- Crisis Management in the Age of Social Media
- ISBN-10
- 9781606495803
- EAN
- 9781606495803
- ISBN
- 9781606495803
- Genre
- Business & Finance
- Release Year
- 2013
- Release Date
- 08/16/2013
- Country/Region of Manufacture
- US
- Subject Area
- Computers, Business & Economics
- Publication Name
- Political Relations Collection: Crisis Management in the Age of Social Media : Instant Crisis
- Publisher
- Business Expert Press
- Item Length
- 9 in
- Subject
- Public Relations, Web / Social Media, Decision-Making & Problem Solving
- Publication Year
- 2013
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.3 in
- Item Weight
- 7.7 Oz
- Item Width
- 6 in
- Number of Pages
- 240 Pages
About this product
Product Identifiers
Publisher
Business Expert Press
ISBN-10
1606495801
ISBN-13
9781606495803
eBay Product ID (ePID)
166663332
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
Political Relations Collection: Crisis Management in the Age of Social Media : Instant Crisis
Publication Year
2013
Subject
Public Relations, Web / Social Media, Decision-Making & Problem Solving
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.3 in
Item Weight
7.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
Illustrated
Yes
Synopsis
Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an 'instant crisis'-an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you'll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn't. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi., Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an "instant crisis"-an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you'll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn't. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi., Learn how to manage a crisis and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn't.
LC Classification Number
HD49
Item description from the seller
Seller business information
VAT number: GB 864154811
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- 2***5 (11)- Feedback left by buyer.Past 6 monthsVerified purchasearrived a tad late, but the customer service was absolutely INCREDIBLE. never had such good service from an online shop before- they even offered to replace had it not shown up by the end of the week (luckily it did!) item was brand new (still sealed) and packaged really well- good price too for a resell. completely unscathed arriving here. 10/10, would buy from this seller/shop again in the future. thank you for answering all my questions and being so kind, olaya!The Strokes The Singles - Volume 01 (Vinyl) 7" Single Box Set (UK IMPORT) (#116220422000)
- l***0 (213)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller packaged the Blu-ray/DVD/CD box set with care in appropriate cardboard mailers to prevent damage to the box set cover and the discs and shipped the package expeditiously. The package arrived earlier than estimated and the box set and discs were in the as-described New, Sealed, Mint condition. With free shipping, this was an incredible value. I am a repeat customer from this fantastic seller and I will be back for more. Excellent seller! 5 Stars!The Rolling Stones: Totally Stripped [4 x BD (Blu-ray) (UK IMPORT) (#135787789961)
- e***l (2)- Feedback left by buyer.Past monthVerified purchaseThis seller was not only responsive, but they were also understanding and worked with me to make sure my purchase arrived in a timely manner, unlike some of the others on this site. The package arrived in Great Condition, the Product was as described, brand new never opened. Their Pricing was absolutely right on, very very happy with them.
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Seller feedback (774,059)
- 2***5 (11)- Feedback left by buyer.Past 6 monthsVerified purchasearrived a tad late, but the customer service was absolutely INCREDIBLE. never had such good service from an online shop before- they even offered to replace had it not shown up by the end of the week (luckily it did!) item was brand new (still sealed) and packaged really well- good price too for a resell. completely unscathed arriving here. 10/10, would buy from this seller/shop again in the future. thank you for answering all my questions and being so kind, olaya!The Strokes The Singles - Volume 01 (Vinyl) 7" Single Box Set (UK IMPORT) (#116220422000)
- l***0 (213)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller packaged the Blu-ray/DVD/CD box set with care in appropriate cardboard mailers to prevent damage to the box set cover and the discs and shipped the package expeditiously. The package arrived earlier than estimated and the box set and discs were in the as-described New, Sealed, Mint condition. With free shipping, this was an incredible value. I am a repeat customer from this fantastic seller and I will be back for more. Excellent seller! 5 Stars!The Rolling Stones: Totally Stripped [4 x BD (Blu-ray) (UK IMPORT) (#135787789961)
- e***l (2)- Feedback left by buyer.Past monthVerified purchaseThis seller was not only responsive, but they were also understanding and worked with me to make sure my purchase arrived in a timely manner, unlike some of the others on this site. The package arrived in Great Condition, the Product was as described, brand new never opened. Their Pricing was absolutely right on, very very happy with them.