Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral

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eBay item number:116486092187
Last updated on Dec 01, 2025 22:11:09 PSTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780593299777
Book Title
Traffic : Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral
Publisher
Penguin Publishing Group
Item Length
8 in
Publication Year
2024
Format
Trade Paperback
Language
English
Item Height
0.8 in
Author
Ben Smith
Genre
Social Science, Business & Economics
Topic
Media Studies, Industries / Media & Communications, Popular Culture
Item Weight
9.5 Oz
Item Width
5.4 in
Number of Pages
352 Pages
Category

About this product

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
0593299779
ISBN-13
9780593299777
eBay Product ID (ePID)
6065018517

Product Key Features

Book Title
Traffic : Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral
Number of Pages
352 Pages
Language
English
Topic
Media Studies, Industries / Media & Communications, Popular Culture
Publication Year
2024
Genre
Social Science, Business & Economics
Author
Ben Smith
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
9.5 Oz
Item Length
8 in
Item Width
5.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2024-440285
Dewey Edition
23
Dewey Decimal
070.430973
Synopsis
If attention is the new oil, Ben Smith's Traffic is the story of the time between the first gusher and the perceptible impact of climate change. The curtain opens in Soho in the early 2000s, after the first dot-com crash but before Google, Apple, and Facebook exploded, when it seemed that New York City, rather than Silicon Valley, might become tech's center of gravity. There, within a few square blocks, Nick Denton's merry band of nihilists at his growing Gawker empire and Jonah Peretti's sunnier team at HuffPost and BuzzFeed were building the foundations of viral internet media. It was tech's age of innocence: The old establishment might have been discredited by the Iraq War, but digital news would empower the spread of truth. After all, didn't the progressive internet get Barack Obama elected? Ben Smith, who would go on to earn a controversial reputation as BuzzFeed's editor in chief, was there to see it, and he chronicles it all with marvelous lucidity underscored by dark wit, sparing no one - and certainly not himself. Smith tells a nuanced story: Yes, Denton's ideology of radical transparency was problematic, but at least he had an ideology. Jonah Peretti survived long after Denton's Gawker perished because his focus on clicks was relentlessly content-agnostic, but unintended consequences began to snowball. Traffic explores one of the great ironies of our time: The internet, which was going to help the left remake the world in its image, has become the motive force of right populism. People like Steve Bannon and Andrew Breitbart and Chris Poole, the creator of 4chan, all initially seemed like minor characters in the narrative in which Nick, Jonah, and crew were the stars. But today, any reasonable observer might wonder if the opposite wasn't the case. To understand how we got here, Traffic is essential and enthralling reading., If attention is the new oil, Traffic is the story of the time between the first gusher and the perceptible impact of climate change. The curtain opens in Soho in the early 2000s, after the first dot com crash but before Google, Apple, and Facebook exploded, when seemed that New York City, rather than Silicon Valley, might become tech's center of gravity. There, Nick Denton's merry hand of nihilists at his growing Gawker empire and Jonah Peretti's sunnier team at HuffPost and BuzzFeed were building the foundations of viral internet media. Ben Smith, who would go on to earn a controversial reputation as BuzzFeed News's editor in chief, was there to see it, and he chronicles it all with marvelous lucidity underscored by dark wit. Traffic explores one of the great ironics of our time: The internet, which was going to help the left remake the world in its image, has become the motive force of right populism. People like Stove Bannon and Andrew Breitbart initially seemed like minor characters in the narrative in which Nick and Jonah were the stars. But today, anyone might wonder of the opposite wasn't the case. To understand how we got here, Traffic is essential and enthralling reading.
LC Classification Number
PN4867.2.S65 2024

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Booksxpress

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  • j***s (1110)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Just as described, great condition, great packaging, good price, thanks so much, oh & I think you gave me the wrong tracking number, as this just came today July 28th, the one I got came last week in another part of NY, thanks though, A+++ Seller :)
  • o***o (248)- Feedback left by buyer.
    Past 6 months
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    Couldn’t believe the price I was able to get this masterpiece for. Seller was fantastic; not only was the shipping unbeatable, the packing and communication was top notch!!! Seller gets 5 ⭐️’s across the board💯
  • m***t (123)- Feedback left by buyer.
    Past 6 months
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    I'm grateful to this seller for going the extra mile to locate this obscure book, and also for the great communication to explain the situation. Great packaging and fast shipping. Just outstanding and huge Thank You!!