About this product

Product Identifiers

PublisherPalgrave Macmillan The Limited

ISBN-100230348025

ISBN-139780230348028

eBay Product ID (ePID)117233885

Product Key Features

Number of Pages552 Pages

LanguageEnglish

Publication NameManaging Corporate Communication : a Cross-Cultural Approach

SubjectBusiness Communication / General, Public Relations, Management

Publication Year2012

TypeTextbook

AuthorRossella Gambetti, Stephen Quigley

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height1.1 in

Item Weight27.1 Oz

Item Length9.2 in

Item Width6.1 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2012-036836

Dewey Edition23

Reviews'This weighty compendium brings a strong and useful intercultural dimension to the study of Corporate Communication, contrasting American and European approaches to the practice. Gambetti and Quigley have assembled an all-star cast of authors, many of whom are well-known for their own work in the discipline, each of whom brings a fresh perspective to the subject. This remarkable collection is notable for its depth and substance while being direct, engaging, and easy to read. Among the most valuable contributions this book makes is its remarkable collection of case studies. Scholars and students alike will be busy for years to come, drawing meaning from the insight provided here.' - James Scofield O'Rourke IV, Professor of Management, University of Notre Dame, USA

Number of Volumes1 vol.

IllustratedYes

Dewey Decimal658.4/5

Table Of ContentPreface; E.T.Brioschi & O.Lerbinger Introduction PART I: CORPORATE COMMUNICATION CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES Corporate Communication as an Academic Discipline and a Strategic Management Function; R.Gambetti Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES Public Relations in International Management; O.Lerbinger The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes The Organization of the Corporate Communication Function; D.Wright From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan PART III: BEST PRACTICES IN CORPORATE COMMUNICATION To be Confirmed Conclusion Endnote; D.Bodega & T.Fiedler References.

SynopsisCorporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

LC Classification NumberHF4999.2-6182