Picture 1 of 5
Gallery
Picture 1 of 5
Have one to sell?
Tales from the Marketplace by Nigel F. Piercy (2017, Hardcover)
US $25.00
or Best Offer
Condition:
- Buy It NowTales from the Marketplace by Nigel F. Piercy (2017, Hardcover)
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
US $5.22 USPS Media MailTM.
Located in: Stroud, Oklahoma, United States
Delivery:
Estimated between Fri, Nov 28 and Wed, Dec 3 to 94104
Returns:
Seller does not accept returns.
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
About this item
Seller assumes all responsibility for this listing.
eBay item number:116410267298
Item specifics
- Condition
- ISBN
- 9781138441002
- Publication Year
- 2017
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Subject Area
- Business & Economics
- Publication Name
- Tales from the Marketplace
- Publisher
- Routledge
- Item Length
- 9.2 in
- Subject
- Marketing / General, General, Strategic Planning
- Item Weight
- 24.4 Oz
- Item Width
- 6.1 in
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
1138441007
ISBN-13
9781138441002
eBay Product ID (ePID)
27038765699
Product Key Features
Language
English
Publication Name
Tales from the Marketplace
Subject
Marketing / General, General, Strategic Planning
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Weight
24.4 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
College Audience
Dewey Edition
23
Dewey Decimal
658.8
Synopsis
'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services?The book is based on the author's view that: Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business modelsThe inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them.'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management, 'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services?The book is based on the author's view that: Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them.'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.
LC Classification Number
HF5410
Item description from the seller
Popular categories from this store
Seller feedback (1,799)
- a***d (114)- Feedback left by buyer.Past monthVerified purchaseShipping: Lightning fast—ordered Friday, arrived Monday! Packaging: Securely wrapped in bubble wrap and a sturdy box, no damage at all. As described: Perfect match to the listing photos and description. Value: Fantastic deal for a custom Montana Silversmiths piece. Absolutely thrilled with this Initial Letter D belt buckle from Route 66 Pickers! The sterling silver plating shines beautifully, and the craftsmanship is top-notch. It’s even more impressive in person. Seller shipped it out the same
- n***0 (134)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller, item wasas described and was a great value with good packaging and fast shipping!
- o***l (115)- Feedback left by buyer.Past monthVerified purchaseExcellent seller! My item unfortunately arrived damaged due to shipping, but they handled the situation quickly and professionally. Communication was great and they issued a full refund . Highly recommend — truly appreciate their honesty and customer service!
More to explore :
- Nigel Slater Hardcover Illustrated Nonfiction Books,
- Fairy Tale Fiction Hardcover Books,
- Nigel Slater Hardcover Illustrated Nonfiction Books in English,
- Fairy Tale Fiction Disney Hardcovers Books,
- Harry Potter Fairy Tale Fiction Hardcover Books,
- Fairy Tale Young Adults Fiction Hardcover Books,
- Fairy Tales & Fantasy Hardcover Antiquarian & Collectible Books,
- J.K. Rowling Fairy Tale Fiction Hardcover Books,
- Fairy Tale Pre - 1700 Fiction Hardcover Books,
- Beatrix Potter Fairy Tale Fiction Hardcover Books
Popular categories from this store
Seller feedback (1,799)
- a***d (114)- Feedback left by buyer.Past monthVerified purchaseShipping: Lightning fast—ordered Friday, arrived Monday! Packaging: Securely wrapped in bubble wrap and a sturdy box, no damage at all. As described: Perfect match to the listing photos and description. Value: Fantastic deal for a custom Montana Silversmiths piece. Absolutely thrilled with this Initial Letter D belt buckle from Route 66 Pickers! The sterling silver plating shines beautifully, and the craftsmanship is top-notch. It’s even more impressive in person. Seller shipped it out the same
- n***0 (134)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller, item wasas described and was a great value with good packaging and fast shipping!
- o***l (115)- Feedback left by buyer.Past monthVerified purchaseExcellent seller! My item unfortunately arrived damaged due to shipping, but they handled the situation quickly and professionally. Communication was great and they issued a full refund . Highly recommend — truly appreciate their honesty and customer service!