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Latané Conant No Forms. No Spam. No Cold Calls. (Paperback) (UK IMPORT)
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eBay item number:116195542820
Item specifics
- Condition
- Publication Name
- No Forms. No Spam. No Cold Calls.
- Title
- No Forms. No Spam. No Cold Calls.
- EAN
- 9781119982876
- ISBN
- 9781119982876
- Release Date
- 09/26/2022
- Release Year
- 2022
- Country/Region of Manufacture
- US
- Subtitle
- The Next Generation of Account-Based Sales and Marketing
- Book Title
- No Forms. No Spam. No Cold Calls : the Next Generation of Account-Based Sales and Marketing
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.9 in
- Edition
- 2
- Publication Year
- 2022
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Genre
- Business & Economics
- Topic
- Sales & Selling / Management, Marketing / General, Sales & Selling / General
- Item Weight
- 19.2 Oz
- Item Width
- 7 in
- Number of Pages
- 272 Pages
About this product
Product Information
Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing , celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do. You'll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You'll also discover: Strategies for building a tech-stack that prioritizes your customers Ways for chief marketing officers to stop playing defense and go on offense Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities A can't-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119982871
ISBN-13
9781119982876
eBay Product ID (ePID)
15057252406
Product Key Features
Edition
2
Book Title
No Forms. No Spam. No Cold Calls : the Next Generation of Account-Based Sales and Marketing
Number of Pages
272 Pages
Language
English
Publication Year
2022
Topic
Sales & Selling / Management, Marketing / General, Sales & Selling / General
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
19.2 Oz
Item Length
9.9 in
Item Width
7 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Lccn
2022-030839
Dewey Decimal
658.804
Lc Classification Number
Hf5438.25.C6525 2023
Table of Content
Foreword v Introduction 1 Chapter A New Era of Sales and Marketing 15 Chapter 2 It's Time for CMOs to Play Offense 27 Chapter 3 Building the Customer-First Tech Stack 57 Chapter 4 Our Bold New Vision in Action 97 Chapter 5 The Modern Sales Organization 137 Chapter 6 Are You Ready to Break Through? 183 Afterword 243 About the Author 256 Index 257
Copyright Date
2023
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864154811
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eBay item number:116195542820
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Item location:
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