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Strategic Marketing Management by Mark Parry (Paperback, 2005)

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About this product

Product Information

A one-volume, MBA-level course for designing and implementing a customer-focused, means-end marketing program Mark Parry has written a book on developing strategy from the perspective of means-end theory, using techniques that have demonstrated ability to create superior results. It is combat tested, proven in the trenches of marketing campaigns around the world. --John A. Norton, vice president, The Connaught Group, Ltd. Strategic Marketing Management outlines a customer-based marketing program that will help you identify your most profitable target customers and position your product or service to matter to those customers.This handy edition of the popular McGraw-Hill Executive MBA Series hardcover title will provide you with the insights and strategies you need to: Foster and nurture appropriate brand meanings that retain value in the marketplace Create a benefit framework that encompasses functional, experiential, financial, and psychosocial benefits Present customers with evidence and support to make promised benefits credible, memorable, and valuable Look for these other value-packed paperback titles in the McGRAW-HILL EXECUTIVE MBA SERIES: Corporate Strategy * Entrepreneurial Management * Managerial Leadership * Sales Management

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780071450935
eBay Product ID (ePID)
90287910

Product Key Features

Publication Year
2005
Subject
Marketing
Number of Pages
274 Pages
Language
English
Publication Name
Strategic Marketing Management
Type
Textbook
Author
Mark Parry
Series
Executive Mba Series
Format
Paperback

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Mark Parry

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item 1 Parry, Mark : Strategic Marketing Management (Executiv FREE Shipping, Save £s
$3.99
+$5.33 shipping
item 2 Strategic Marketing Management: The McGraw-Hill Executive MBA Se
$5.39
+$12.00 shipping

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Picture 1 of 1

Strategic Marketing Management by Mark Parry (Paperback, 2005)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

All listings for this product

item 1 Parry, Mark : Strategic Marketing Management (Executiv FREE Shipping, Save £s

item 2 Strategic Marketing Management: The McGraw-Hill Executive MBA Se

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