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Entrepreneurship in Action by Mary Coulter (2002, Trade Paperback)

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Personalized
No
Level
Business
Features
Illustrated
Subject
Entrepreneurship, New Business Enterprises
ISBN
9780131011014
Subject Area
Business & Economics
Publication Name
Entrepreneurship in Action
Publisher
Prentice Hall PTR
Item Length
9.9 in
Publication Year
2002
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
Mary Coulter
Item Weight
25 Oz
Item Width
8 in
Number of Pages
408 Pages
Category

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131011014
ISBN-13
9780131011014
eBay Product ID (ePID)
2288919

Product Key Features

Number of Pages
408 Pages
Language
English
Publication Name
Entrepreneurship in Action
Subject
Entrepreneurship, New Business Enterprises
Publication Year
2002
Type
Textbook
Subject Area
Business & Economics
Author
Mary Coulter
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
25 Oz
Item Length
9.9 in
Item Width
8 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2002-029080
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.1/1
Table Of Content
1. Entrepreneurs and Entrepreneurship. 2. The Context of Entrepreneurship. 3. Researching the Venture's Feasibility. 4. Planning the Venture. 5. Organizing the Venture. 6. Launching the Venture. 7. Managing Processes. 8. Managing People. 9. Managing Growth and Other Entrepreneurial Challenges. Appendix. Websites for Entrepreneurs. Additional Entrepreneurship in Action Cases.
Synopsis
Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur--from researching venture feasibility, to launching the venture, to managing growth. KEY TOPICS Other chapter topics include the context of entrepreneurship, the details of planning and organizing the venture, and managing processes and people. For up-and-coming entrepreneurs and owners of small businesses., For courses in Entrepreneurship, Small Business Management. Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur from researching venture feasibility, to launching the venture, to managing growth.
LC Classification Number
HD62.5.C65 2003

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