New Products Management Crawford Di Benedetto 11th Edition Hardcover

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Last updated on Jul 09, 2023 12:11:38 PDTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages are clean with no marks or writing. Cover is in good condition with light wear and some used ...
Brand
Unbranded
Book Title
New Products Management
Narrative Type
Nonfiction
Educational Level
Adult & Further Education
MPN
Does not apply
Genre
Management
Topic
Management
Subject
Marketing / General, Management
ISBN
9780078029042
EAN
9780078029042
Subject Area
Business & Economics
Publication Name
New Products Management
Publisher
Mcgraw-Hill Education
Item Length
9.1 in
Publication Year
2014
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.1 in
Author
C. Anthony Di Benedetto, C. Merle Crawford
Item Weight
37.4 Oz
Item Width
7.7 in
Number of Pages
608 Pages
Category

About this product

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
007802904X
ISBN-13
9780078029042
eBay Product ID (ePID)
2309303525

Product Key Features

Number of Pages
608 Pages
Publication Name
New Products Management
Language
English
Publication Year
2014
Subject
Marketing / General, Management
Type
Textbook
Subject Area
Business & Economics
Author
C. Anthony Di Benedetto, C. Merle Crawford
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
37.4 Oz
Item Length
9.1 in
Item Width
7.7 in

Additional Product Features

Edition Number
11
Intended Audience
College Audience
Dewey Edition
23/eng/20241210
Grade From
College Freshman
Illustrated
Yes
Grade To
College Freshman
Dewey Decimal
658.5/75
Table Of Content
PART ONE: Overview and Opportunity IdentiFication/Selection Chapter 1: The Strategic Elements of Product Development Chapter 2: The New Products Process Chapter 3: Opportunity IdentiFication and Selection: Strategic Planning for New Products PART TWO: Concept Generation Chapter 4: Creativity and the Product Concept Chapter 5: Finding and Solving Customers' Problems Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping Chapter 7: Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques PART THREE: Concept/Project Evaluation Chapter 8: The Concept Evaluation System Chapter 9: Concept Testing Chapter 10: The Full Screen Chapter 11: Sales Forecasting and Financial Analysis Chapter 12: Product Protocol PART FOUR: Development Chapter 13: Design Chapter 14: Development Team Management Chapter 15: Product Use Testing PART FIVE: Launch Chapter 16: Strategic Launch Planning Chapter 17: Implementation of the Strategic Plan Chapter 18: Market Testing Chapter 19: Launch Management Chapter 20: Public Policy Issues APPENDIXES Appendix A: Sources of Ideas Already Generated Appendix B: Other Techniques of Concept Generation Appendix C: Small's Ideation Stimulator Checklist Appendix D: The Marketing Plan Appendix E: Guidelines for Evaluating a New Products Program
Synopsis
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management .
LC Classification Number
HF5415.153.C72 2015

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