You can set up five different types of special offers using Discounts Manager:
- Sale events: Reduce prices for selected items or categories
- Volume pricing: Offer tiered discounts to buyers who purchase multiple quantities of a single item
- Coupons: Offer exclusive discounts to buyers by using a coded coupon
- Shipping discounts: Offer free shipping for a limited period or under certain conditions
- Order discounts: Offer discounts based on order size or the amount spent by a buyer. You can also create discounts such as a percentage off an additional item or a buy-one-get-one-free offer
For items to be eligible for Discounts Manager, your listing must be in fixed-price format with Buy It Now pricing. Items will appear at the advertised price, and the discount will be applied in your buyer’s shopping cart.
You can access Discounts Manager from the Marketing tab of Seller Hub - opens in new window or tab. Discover more about Discounts Manager in the Seller Center - opens in new window or tab.
Creating a sale event
Sale events allow you to group items together and offer potential buyers discounts for a set period of time. Sale prices appear in search results on eBay and on the view items page.
Here's how to create a sale event:
- Go to the Marketing tab in Seller Hub - opens in new window or tab and select Discounts.
- Select Create discount and select Sale event from the dropdown menu.
- Set the discount type (e.g. "Percentage Off," "Amount Off," or "Sale Event Only") and the % value.
- Set a duration and add details like a name for your sale event.
You can then add inventory by choosing specific item details, SKUs or categories. Here's how:
You'll see an on-screen confirmation message and can now monitor your sale event's performance from the Discounts page in the Marketing tab in Seller Hub - opens in new window or tab.
Editing a sale event
Once you've launched a sale event, you can edit the end date and sale name, but not the discount values. You can also edit the inventory in your sale event. Here's how:
Creating a volume pricing discount
Volume pricing lets you offer discounts to buyers who order multiple quantities of the same listings.
Here’s how to set up volume pricing:
- In Seller Hub, select Discounts from the Marketing tab - opens in new window or tab.
- Select Create Discount, and then choose Volume Pricing.
- Name your discount, choose your pricing tiers, and select Add Inventory.
- You can then select up to 500 individual items or copy and paste up to 500 item IDs or SKUs. (You can also create category rules with price filters, item condition filters, or brand filters or exclude up to 100 items, SKUs, or categories.)
- When you’ve finished, select Save and review to return to the main screen.
- You can edit your inventory by selecting Add or remove rules, save your discount for later by selecting Save a draft, or choose the date range for when it will be active and then select Launch.
You can create percentage-tiered discounts that your buyers will see in your listing. For example: Buy one T-shirt at full price, buy two T-shirts and save 5%, buy three T-shirts and save 10%, buy four or more T-shirts and save 15%.
Tip
You can also create volume pricing from the Seller Hub active listings tab or when listing an item.
Creating coupons
eBay store subscribers can create and share their own discount codes for buyers. Here's how to create a coupon:
When you create coupons on the eBay app, the coupon code needs to be unique across eBay, and your campaign will begin immediately after you launch the coupon.
Here are some benefits of using coupons:
- Send a printed coupon code in your order to encourage repeat purchases
- Offer a discount to customers instead of adjusting the item price
- Control your spend on discounts and protect selling your margins with options like minimum spend, expiry date, and budget
You can stack coupons with sale events and shipping discounts, however, coupons are not stackable with other discounts such as order discount and volume pricing.
If several discounts are running concurrently on an item, your buyers will get the best discount. If an item has a Best Offer or Offer to buyers, the offer takes priority, and the coupon cannot be applied.
Sharing coded coupons on social media platforms
When you create a new coded coupon, you have the option to share it through the following social media platforms:
When sharing a coupon, you can edit the caption (up to 280 characters), and a link to the coded coupon terms and conditions will always be included.
If you choose to share a coded coupon at a later date, simply select Share from the action list next to each active coupon in Discounts Manager.
Creating a shipping discount
The Shipping discount tool on the Seller Hub Marketing tab allows store subscribers to offer time-bound free shipping or conditional free shipping to buyers.
While we recommend offering free shipping, adding a shipping discount could be an option to offer reduced or free shipping at certain times of the year, or when your buyers are buying a number of items.
Here are some benefits of using the new shipping discounts tool:
- Drive sales volume – listings that offer time-bound free shipping and delivery within 1-3 days have a greater chance of visibility on the search results page on ebay.com
- Schedule your discount– select a start date and end date for your offer. Discounts will only be applied during this time as long as the buyer has started the checkout process
- Set purchase conditions – set your purchase requirements for the discount such as your minimum purchase amount or quantity