2 min article

Pricing your items

Listing your items at the right price will help them sell. Look around on eBay for similar products to get an idea of what other sellers are charging.

If you're not sure how much you should charge, or aren't sure of your item's value, you can use eBay's search function to help you find similar listings and decide on a price.

You can also see how much items like yours have sold for in the past by checking out completed listings. Here's how:

  1. Go to Advanced Search - opens in new window or tab.
  2. Enter keywords that describe your item.
  3. Choose Completed listings and select Search.

Choosing your listing format

How you price your item may also depend on how you decide to sell it – in an auction-style or a fixed price listing.

Pricing in an auction-style listing

  • Buyers can compete for your item, so choosing a low starting price can help create more interest
  • In certain categories you can add a reserve price. This is the lowest price you're willing to accept for the item, and can protect you from having to sell for less than you're comfortable with
  • If you know the price you'd like to get for an item, but would still like to sell in an auction-style listing, you can add a Buy It Now price (an additional fee may apply)
  • For certain items, eBay may provide a price recommendation in the listing flow. These price ranges and recommendations are estimated based on similar items recently sold (fees excluded)

Learn more about auctions.

Tip
The Buy It Now price on an auction-style listing has to be at least 30% higher than the starting price.

Pricing when using a fixed price or Buy It Now listing

  • You choose the price you want for your listing; this is when an eBay search for similar items is really useful
  • For certain items, eBay may provide a price recommendation in the listing flow. These price ranges and recommendations are estimated based on similar items recently sold (fees excluded)
  • You can also choose to accept Best Offers, which means a buyer can make you an offer for your item and you can decide whether to accept

Learn more about Buy It Now.

How you price your item may depend on how you decide to sell it – in an auction-style format or as a fixed price listing.

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