If you're not sure how much you should charge, or aren't sure of your item's value, you can use eBay's search function to help you find similar listings and decide on a price.
You can also see how much items like yours have sold for in the past by checking out completed listings. Here's how:
- Go to Advanced Search.
- Enter keywords that describe your item.
- Choose Completed listings and select Search.
Adding your cost when pricing your items
In the advanced and bulk listing tools, you have the option to add the amount it cost you to acquire an item in the Your cost field. This can help you make more informed decisions when pricing your items.
Whenever you receive offers, you'll see the cost you entered directly in the offers flow, making it easier to decide if you want to sell at the offered price. If a listing sells and becomes an order, you'll see the cost you entered as well as the net order earnings calculation in both your Order details page and the Earnings page (Payments tab in Seller Hub and Accounts in My eBay).
Choosing your listing format
How you price your item may also depend on whether you create an auction-style listing or a fixed price listing.
Pricing in an auction-style listing
- Buyers can compete for your item, so choosing a low starting price can help create more interest
- In certain categories, you can add a reserve price. This is the lowest price you're willing to accept for the item. It can protect you from having to sell for less than you're comfortable with
- If you know the price you'd like to get for an item, but would still like to sell in an auction-style listing, you can add a Buy It Now price (an additional fee may apply)
- In the Pricing section of the quick listing tool, you can use the Auto price reduction option You just have to set an amount to automatically lower the item price by every 3 days, as well as a minimum price you're willing to reduce the item to.
- For certain items, eBay may provide a price recommendation in the listing flow. These price ranges and recommendations are based on similar items recently sold (fees excluded)
Learn more about auctions.
Tip
The Buy It Now price on an auction-style listing must be at least 30% higher than the starting price.
Pricing when using a fixed price or Buy It Now listing
- You choose the price you want for your listing. An eBay search for similar items is useful
- For certain items, eBay may provide a price recommendation in the listing flow. These price ranges and recommendations are based on similar items recently sold (fees excluded)
- You can also choose to accept Best Offers, which means a buyer can make an offer for your item and you can decide whether to accept
Learn more about Buy It Now.
Price guide for sports cards
To help with pricing sport cards, eBay offers price guidance based on the past 2 years of market data. Pricing is updated on a daily basis and can be accessed via the Scan cards feature on My eBay in the eBay app, or via My Collection via the + Add item button on desktop. Available market data includes:
- Median sold price
- Sales format
- Sold price range
- Number of sellers, listings and sold listings
- Recent listings which have already sold, including their date of sale and sold price
- Pricing guidance for graded and ungraded sports cards
- Best Offer accepted prices for sports cards
Filter by the past 7 days, 1 month, 3 months, 1 year, or 2 years, or view data for an individual day by hovering over the graph.