Leica

Classics never die. That's the appeal of Leica, which packs the latest technology into cameras that look like they've been plucked from the Golden Age of Hollywood. By staying true to its old-school branding, Leica cameras have become an instantly recognizable leader in the world of photography. Leica packs professional-grade lenses, and plenty of high-tech options into tiny, Instagram-ready packages that consumers love. But pros adore the line, too. With a heritage that dates back to 1914, the company draws on its history with rifle scopes, binoculars and optic lenses. The DLux line is a favorite and the CL range opened the brand up to a whole new group of shutterbugs. Blending high style and high performance, Leica ¬toes the line of looking great and delivering on its hype.