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Toy Monster : The Big, Bad World of Mattel by Jerry Oppenheimer (2009, Hardcover)

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Praise for Toy Monster "Jerry Oppenheimer, one of Americas great biographers, has expanded his vision in this book by probing and exposing the dark side of the multibillion-dollar, international toy industry. Thoroughly researched, beautifully written, Oppenheimers opus contains all the intrigue and drama of an epic novel. Barbie will never be the same! I can hardly wait for the film version." C. David Heymann , author of A Woman Named Jackie "Behind every great fortune is a great crime. So wrote Balzac, which gave The Godfather its opening epigram. But a great crime behind the sweet House of Barbie? Yikes! Terrors in toy land! The scandal. The skullduggery! This book is enough to scare Santa Claus." Kitty Kelley , author of The Family: The Real Story of the Bush Dynasty "Mattel was a place you had to watch your back. It has always been a place where people are pitted against each other. . . a shark pond. As one former top executive declares, You throw people in and see if they can swim fast enough to stay alive. Another says, There was a tremendous amount of self-merchandising. People were constantly making it known how great they were in order to get noticed." From Toy Monster

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470371269
ISBN-13
9780470371268
eBay Product ID (ePID)
70908581

Product Key Features

Author
Jerry Oppenheimer
Language
English
Topic
Toys, General, Toymaking

Dimensions

Item Length
9.3in
Item Height
1in
Item Width
6.3in
Item Weight
17.1 Oz

Additional Product Features

Book Title
Toy Monster : the Big, Bad World of Mattel
Lc Classification Number
Hd9993.T72
Reviews
"...a thorough investigation of the world's biggest toy manufacturer...the history of Barbie's creation...is out in the open." (The Times (Saturday Review), February 28th 2009) "Oppenheimer lifts the lid on a disturbing business culture." (Manchester Evening News, March 7th 2009) "...a fascinating insight into the American corporate dream and the characters who made it come true." (Irish Examiner, March 21st 2009) "...the author supplies a grab-bag of colourful and often tangential anecdotes..." (The Times, September 2009)., "...a thorough investigation of the world's biggest toy manufacturer...the history of Barbie's creation...is out in the open." (The Times (Saturday Review), February 28th 2009), "...a thorough investigation of the world's biggest toy manufacturer...the history of Barbie's creation...is out in the open." (The Times (Saturday Review), February 28th 2009)"Oppenheimer lifts the lid on a disturbing business culture." (Manchester Evening News, March 7th 2009)"...a fascinating insight into the American corporate dream and the characters who made it come true." (Irish Examiner, March 21st 2009), "Jerry Oppenheimer, best known for mordant biographies like "Just Desserts" (about Martha Stewart) or "State of a Union" (on Bill and Hillary Clinton's marriage), has now trained his sights on the world's biggest toy company -- its egos, scandals and flawed products. In his toyland, nothing is cute." ( The Wall Street Journal ) Oppenheimer ( Just Desserts ) takes a tour of Mattel's seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait to be published to coincide with Barbie's 50th anniversary. Drawing on personal interviews and public sources, Oppenheimer paints a bleak picture of the peculiar practices of the adults running the toy company--including the "playboy" Jack Ryan, known as the "Father of Barbie" and rumored to be sexually obsessed with his creation, and Mattel cofounder and white-collar criminal Ruth Handler, who took credit for Barbie's invention. The author chronicles the "Doll Wars"--the fierce competition and eventual litigation between Mattel and the creators of the rival Bratz line, as well as 2007's "Black Friday the 13th," when potentially deadly magnets and lead paint in the company's most popular toys led to two massive recalls. Executive scapegoats and backpedaling resulted in public lashing from the media and intense public mistrust. Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company. (Mar.) ( Publishers Weekly , January 26, 2009), "...a thorough investigation of the world's biggest toy manufacturer...the history of Barbie's creation...is out in the open." (The Times (Saturday Review), February 28th 2009)"Oppenheimer lifts the lid on a disturbing business culture." (Manchester Evening News, March 7th 2009)
Table of Content
Part One: The Barbie War and the Handler-Ryan Era 1 Chapter 1: Barbie's Untold Heritage 3 Chapter 2: A Shocking Cover-Up 13 Chapter 3: From Weapons of Mass Destruction to Barbie, and the Knocking Off of a German Doll 19 Chapter 4: Putting the "Matt" in Mattel, and How the Toymaker Became a Hotbed of Aggressive Hotheads 37 Chapter 5: Real-Life Barbie Dolls 51 Chapter 6: Horrific Scandal, Controversy, and Indictments 65 Chapter 7: A Civil War and a Hollywood Romance 81 Chapter 8: A Bloody Tragic Ending 89 Part Two: A Drama Princess and the Barad Era 103 Chapter 9: "Miss Italian America" 105 Chapter 10: From "He-Man" to Home Depot 121 Chapter 11: A Fearsome and Firing Diva and the Great Whistleblower Debacle 135 Chapter 12: The Princess Diana Fiasco, Praying for Success, and Demi Plays Barad 147 Chapter 13: Another Whistleblower in the Ranks, Toyland's Worst Acquisition, and the End of a Reign 161 Part Three: Toy Terror, the Bratz Attack, and the Eckert Era 181 Chapter 14: The Processed Cheese Savior 183 Chapter 15: Barbie's Aging, Eckert's Making Excuses, and the Bratz Pack is Booming 193 Chapter 16: Toy Terror 2007 201 Chapter 17: An Outrageous Apology 213 Chapter 18: "Like Something Out of The Exorcist " 227 Chapter 19: Keep It Out of the News! 235 Chapter 20: Don't Diss Barbie, and the Toy Trial of the Century: Bratz vs. Barbie 247 Author's Note on Sources 265 Selected Bibliography 267 Acknowledgments 269 Index 273
Copyright Date
2009
Format
Hardcover
Lccn
2008-051535
Dewey Decimal
338.7/688720973
Intended Audience
Trade
Publication Year
2009
Dewey Edition
22
Genre
Antiques & Collectibles, Business & Economics, Crafts & Hobbies
Number of Pages
304 Pages

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Toy Monster : The Big, Bad World of Mattel by Jerry Oppenheimer (2009, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 Toy Monster: The Big, Bad World of - 9780470371268, hardcover, Jerry Oppenheimer

item 2 Toy Monster: The Big, Bad World of Mattel by Oppenheimer, Jerry Hardback Book

item 3 Toy Monster : The Big, Bad World of Mattel Hardcover Jerry Oppenh

item 4 Toy Monster : The Big, Bad World of Mattel Hardcover Jerry Oppenh

item 5 Toy Monster: The Big, Bad World of Mattel

item 6 Toy Monster: The Big, Bad World of Mattel - Hardcover - GOOD

item 7 Toy Monster: The Big, Bad World of Mattel

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