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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably - Picture 1 of 1

The Strategy and Tactics of Pricing by John Hogan, Thomas T. Nagle and Joseph Zale (2010, Hardcover, New Edition,Revised edition)

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Product Information

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets. Features: NEW Show students how proper pricing can increase profitability--New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW Make pricing theory relative--Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: - iPhone pricing - New models for pricing music - Services pricing NEW Present the latest information--Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer's buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

Product Identifiers

Publisher
Routledge
ISBN-10
0136106811
ISBN-13
9780136106814
eBay Product ID (ePID)
79872770

Product Key Features

Author
Joseph Zale, Thomas T. Nagle, John Hogan
Publication Name
Strategy and Tactics of Pricing
Format
Hardcover
Language
English
Publication Year
2010
Type
Textbook
Number of Pages
352 Pages

Dimensions

Item Length
9.2in
Item Height
1in
Item Width
6.4in
Item Weight
19.8 Oz

Additional Product Features

Lc Classification Number
Hf5416.5.N34 2010
Edition Description
New Edition,Revised Edition
Edition Number
5
Table of Content
Chapter 1: Strategic Pricing Chapter 2: Value Creation Chapter 3: Price Structure Chapter 4: Price and Value Communication Chapter 5: Pricing Policy Chapter 6: Price Level Chapter 7: Pricing Over the Product Life Cycle Chapter 8: Pricing Strategy Implementation Chapter 9: Costs Chapter 10: Financial Analysis Chapter 11: Competition Chapter 12: Measurement of Price Sensitivity Chapter 13: Ethics and the Law
Copyright Date
2011
Target Audience
College Audience
Topic
Marketing / General, Purchasing & Buying
Lccn
2009-047553
Dewey Decimal
658.8/16
Dewey Edition
22
Genre
Business & Economics