Reviews
"Of interest to do-it-yourselfers, small business owners, independent professionals . . . this nicely-presented, well-written, informative, useful, worthwhile, and significant book is an absolute must-read. . . . Very highly recommended for many large public, academic, and special libraries." --Librarian's Review of Books.com (April 17, 2011), "This book delivers on what it promises . . . gives clear guidance and detail on the key aspects of social media strategy. Enjoyable to read and a must for anyone wishing to develop an integrated web presence . . . thoroughly recommended." - Journal of Consumer Marketing (August 2012), "A quick, practical, hands-on introduction to the nuts-and-bolts of using social media tools to grow your brand, improve sales, and increase profits . . . designed for small businesses owners, entrepreneurs, and independent professionals." —Brian Rice, www.business2community.com, "A quick, practical, hands-on introduction to the nuts-and-bolts of using social media tools to grow your brand, improve sales, and increase profits . . . designed for small businesses owners, entrepreneurs, and independent professionals." --Brian Rice, www.business2community.com, "This book delivers on what it promises . . . gives clear guidance and detail on the key aspects of social media strategy. Enjoyable to read and a must for anyone wishing to develop an integrated web presence . . . thoroughly recommended." Journal of Consumer Marketing (August 2012), "A guide for businesses to make the most of today's social media craze . . . simplifies the daunting task of learning it all from scratch. The Social Media Surivial Guide is a must for any novice." -- Midwest Book Review Library Bookwatch (June 1, 2011), "Outlines a plan to strategically develop and grow a strong, successful presence on the social Web. This well-organized work will be useful to anyone interested in harnessing the power of the social Web. Recommended." Choice (November 1, 2011), "A guide for businesses to make the most of today's social media craze . . . simplifies the daunting task of learning it all from scratch. The Social Media Surivial Guide is a must for any novice." — Midwest Book Review Library Bookwatch (June 1, 2011), "Outlines how businesses can efficiently use social networking sites by taking the time to plan and prepare a strategy. . . . Explains the use of widgets, badges, social bookmarking and RSS feeds. An accompanying CD contains further reading and online resources." — Reference and Research Book News, "Provides a step-by-step guide to creating and implementing a social media strategy for promoting a career or a small business. . . . Provided [me with] ideas on how I could better use [social media] tools." Technical Communication (May 2012), "The most authoritative, comprehensive, and technically accurate guide I have ever seen to social networking, bar none." --Bob Bly, "America's Top Copywriter," and author of more than 70 classic marketing books, "Of interest to do-it-yourselfers, small business owners, independent professionals . . . this nicely-presented, well-written, informative, useful, worthwhile, and significant book is an absolute must-read. . . . Very highly recommended for many large public, academic, and special libraries." —Librarian's Review of Books.com (April 17, 2011), "Provides a step-by-step guide to creating and implementing a social media strategy for promoting a career or a small business. . . . Provided [me with] ideas on how I could better use [social media] tools." - Technical Communication (May 2012), "The most authoritative, comprehensive, and technically accurate guide I have ever seen to social networking, bar none." —Bob Bly, "America's Top Copywriter," and author of more than 70 classic marketing books, "Outlines a plan to strategically develop and grow a strong, successful presence on the social Web. This well-organized work will be useful to anyone interested in harnessing the power of the social Web. Recommended." - Choice (November 1, 2011)
