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The Innovator's Method: Bringing the Lean Start-up into Your Organization by Jeff Dyer, Nathan Furr (Hardcover, 2014)

About this product

About this product

Product Information

A radical new method-adapting the latest techniques honed by successful startups- for managing innovation in established businesses. Call it lean startup, design thinking, or agile. No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a lean startup approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-13
9781625271464
eBay Product ID (ePID)
209060978

Product Key Features

Author
Jeff Dyer, Nathan Furr
Publication Name
The Innovator's Method: Bringing the Lean Start-Up Into Your Organization
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2014
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
234mm
Item Width
155mm
Item Weight
510g

Additional Product Features

Title_Author
Jeff Dyer, Nathan Furr
Country/Region of Manufacture
United States

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