For some reason, when I picked up this book I erroneously thought it would be about niche marketing. Of course, I was wrong. This book looks more at the individual who feels different or seems to always stand out. I think at some point in our lives, we all feel like we don’t fit in. At first, we all react the same. We try to fit in but nothing seems to work. It does seem like others can feel our lack of authenticity and shy away. Discouraged, we eventually decide to be ourselves even if that means finding a different employer or changing careers. The Fearless Fish Out of Water looks at a number of individuals who felt different but eventually found their own way. In being themselves, they realized that they had something special to give to their employers or start their own business.
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