Table of Content
Preface Acknowledgments Section I: Strategic Management Framework Chapter 1. Introduction to Strategic Management Why Is It Important to Study Strategic Management? History of Strategic Management and Business Policy Purpose of Business Policy Course Business Policy Strategic Planning Strategic Management Moral and Ethical Duties Corporate Governance and Strategy Review Questions Chapter 2. Strategy Formulation Introduction Who Are the Strategists in Any Organization? Environmental Scanning Strategy Formulation Strategy Implementation Evaluation and Control Decision Making Review Questions Chapter 3. Assessing the Environment Introduction Dynamic Environments The Internal Environment The External Environment Environmental Scanning Review Questions Appendix: The Use of Financial Ratio Analyses Chapter 4. Corporate Strategy Introduction Corporate Strategic Alternatives Analysis of Corporate Strategies Strategy in Multiple-SBU Firms Evaluating Corporate Strategy: Beyond the Business Portfolio Matrix Review Questions Chapter 5. Business and Functional Strategies Introduction Business Strategy Alternatives Formulating Business Strategy Competitive Strategies and the Health Care Industry Functional Strategic Alternatives Strategy Types Conclusion Review Questions Chapter 6. Strategic Management in the International Environment Introduction Trends Toward Internationalization Advantages of Internationalization International Strategic Management Entering a Foreign Market Multinational Challenges How to Compete Globally U.S. Competitiveness Tomorrow''s Organizations Review Questions Chapter 7. Corporate Structure and Implementation Introduction Strategy Implementation The General Manager''s Role in the Implementation Process Issues in Strategy Formulation and Implementation Analyzing Strategic Change Building a Capable Organization Allocating Resources to Match Strategic Objectives Establishing Organization-Wide Commitment to the Strategic Plan Conclusion Review Questions Chapter 8. Corporate Culture, the General Manager, and Implementation Introduction Installing Internal Administrative Support Systems Exerting Strategic Leadership Fulfilling the Leadership Role Summary Review Questions Chapter 9. The Control Function Introduction Levels of Strategy and Control Organizational Control Financial Measurement Methods Reporting Systems Information Systems Vehicles of Control International Control Summary Review Questions Chapter 10. Strategic Management in Profit and Not-for-Profit Organizations Introduction Evolution of Not-for-Profit Organizations What Is a Not-for-Profit Organization? Mission Statement Strategic Objectives Crafting a Strategy Strategy for Multi-Primary-Mission Organizations Management Styles Strategic Decision Making in NFP Organizations Evaluation and Control in NFP Organizations Implementation in the NFP Sector Role of the Board of Directors in For-Profit and NFP Organizations Conclusion Review Questions Section II: Preparing a Case Analysis Case 1. Ben & Jerry''s Case 2. Blockbuster Case 3. Tootsie Roll Industries, Inc. Case 4. Southwest Airlines Case 5. Airborne Express Case 6. Snapple Case 7. PepsiCo, Inc. Case 8. Pillsbury Case 9. Hershey Foods Corporation Case 10. H. J. Heinz Case 11. Gap Inc. Case 12. Intimate Brands, Inc. Case 13. Nike Case 14. Rite Aid Case 15. Circuit City Stores, Inc. Case 16. Gillet
