CURRENTLY SOLD OUT

SELEKTIVES MEDIENVERHALTEN ODER WAS DER ZUSCHAUER MIT DEM MEDIUM FERNSEHER MACHT by Krisztina J. Kreppel (2008, Trade Paperback)

About this product

Product Information

Studienarbeit aus dem Jahr 1998 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 2.0, Ludwig-Maximilians-Universit t M nchen (Kommunikationswissenschaft), Veranstaltung: Hauptseminar: Theorien der Mediennutzung, 7 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: INHALTSVERZEICHNIS 1. Einleitung 2. THEORETISCHER TEIL 2.1. MEDIENVERHALTEN 2.1.1. Verschiedene Medientypen 2.1.2. Fernseh- und Programmnutzung 2.1.3. Kabelfernsehen 2.1.4. Das Fernsehprogrammangebot 2.1.5. Qualitative Aspekte der Mediennutzung 2.2. PROGRAMM-SELEKTIONSVORG NGE 2.2.1. Programm-im-Programm-Selektion 2.2.1.2. Flipping 2.2.1.3. Switching 2.2.1.4. Grazing 2.2.1.5. Psychische Abwesenheit 2.2.2. Selektive Werbevermeidung 2.2.2.1. Zapping 2.2.2.2. Sticker 2.2.2.3. Physisches Zapping 2.2.2.4. Zipping 2.2.2.5. Zipping mit VPS (Video-Programming-System) 2.3. PROGRAMMAUSWAHL UND -ABWAHL 2.3.1. Fehlende Planungsphase, starke Orientierungsphase: Flipping 2.3.2. Starke Reevaluationsphase: Switching 2.4. TV-PHASEN 2.4.1. Pr werbephase 2.4.2. Werbephase 2.4.3. Postwerbephase 2.5. PSYCHOLOGISCHE HINTERGR NDE SELEKTIVEN MEDIENVERHALTENS 2.5.1. Technisierung des Lebensraumes 2.5.2. Eskapismus 2.5.3. Zeit konomie 2.5.4. Prestige 2.5.5. Sozialer Informationsstress 2.5.6. Soziale Hilflosigkeit 2.5.7. Vererbungseffekt 2.5.8. Soziale Medienverpflichtung 2.6. URSACHENZUSCHREIBUNGEN AUS DER SICHT DER FERNSEHZUSCHAUER 2.6.1. Lokation: Internalit t und Externalit t 2.6.2. Stabilit t 2.6.3. Kontrollierbarkeit 3. EMPIRISCHER TEIL 3.1. UNTERSUCHUNGSDESIGN, ERHEBUNG 3.2. STICHPROBENCHARAKTERISTIK 3.3. UMSCHALTQUOTE 3.4. SENDERENTSCHEIDUNG 3.5. PROGRAMMRUBRIKEN UND ZAPPING 3.6. ZAPPER UND STICKER: TRENDS 3.6.1. Geschlecht und Alter 3.6.2. Ausbildung, Beruf und Einkommen 3.6.3. Familie und soziales Umfeld 3.6.4. Sehzeitensegmente 3.6.5. Einstellung zur Werbung und weitere Variablen 3.6.6. TV-Phasen und Zapping 3.7. ZAPPER- UND STICKER-TYPOLOGI

Product Identifiers

Publisher
GRIN Verlag Gmbh
ISBN-10
3638882918
ISBN-13
9783638882910
eBay Product ID (ePID)
122877769

Product Key Features

Book Title
Selektives Medienverhalten Oder Was Der Zuschauer Mit Dem Medium Fernseher Macht
Author
Krisztina J. Kreppel
Format
Trade Paperback
Language
German
Topic
Media Studies
Publication Year
2008
Genre
Social Science
Number of Pages
56 Pages

Dimensions

Item Length
8.3in
Item Height
0.1in
Item Width
5.8in
Item Weight
3 Oz

Best Selling in Books

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Books

The Lost Book of Herbal Remedies by Claude Davis (2018, Paperback)
4.8 out of 5 stars based on 384 product ratings
$32.00 New
---- Used
The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)
5.0 out of 5 stars based on 3 product ratings
$15.00 New
$12.79 Used
The 4 Hour Body by Timothy Ferriss (Hardcover, 2010, First Edition)
5.0 out of 5 stars based on 1 product rating
$12.00 New
$9.24 Used
Outlive Gifford Bil (2023,Paperback)
4.8 out of 5 stars based on 8 product ratings
$11.92 New
$8.99 Used
A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set (5 Books) by Sarah J. Maas (2022, Trade Paperback)
5.0 out of 5 stars based on 1 product rating
$45.05 New
$7.00 Used
The Book of Enoch by Enoch (2017, Hardcover)
4.8 out of 5 stars based on 139 product ratings
$16.46 New
$12.78 Used
Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)
4.9 out of 5 stars based on 15 product ratings
$11.50 New
$9.95 Used

Save on Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094
$47.99
Trending at $70.00
😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR
$36.90
Trending at $42.75
If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback
$16.98
Trending at $17.88
THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)
$14.25
Trending at $16.46
Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne, "NEW"
$29.99
Trending at $39.95
Trading in the Zone: Master the Market Confidence (PAPERBACK) free shipping
$9.25
Trending at $13.45

Shop by category

SELEKTIVES MEDIENVERHALTEN ODER WAS DER ZUSCHAUER MIT DEM MEDIUM FERNSEHER MACHT by Krisztina J. Kreppel (2008, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Best Selling in Books

The Lost Book of Herbal Remedies by Claude Davis (2018, Paperback)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

The 4 Hour Body by Timothy Ferriss (Hardcover, 2010, First Edition)

Outlive Gifford Bil (2023,Paperback)

A Court of Thorns and Roses Ser.: A Court of Thorns and Roses Paperback Box Set (5 Books) by Sarah J. Maas (2022, Trade Paperback)

The Book of Enoch by Enoch (2017, Hardcover)

Ugly's Electrical References, 2023 Edition by Charles R. Miller (2023, Spiral)

Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback

THE BOOK OF ENOCH - Translated by R. H Charles (1917 Translation, Hardback)

Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne, "NEW"

Trading in the Zone: Master the Market Confidence (PAPERBACK) free shipping

You may also like

Trade Paperbacks

Trade Paperbacks Books

Trade Paperback Textbooks

Trade Paperbacks Books in English

Trade Paperbacks Books

Trade Paperback Textbooks in English