Qualitative Research Methods in Public Relations and Marketing Communications by Immy Holloway and Christine Daymon (2010, Trade Paperback, New Edition,Revised edition)

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An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning. Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students.