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Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity by Lars Thomassen, Keith Lincoln (Paperback, 2009)

About this product

About this product

Product Information

Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the own brand problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of own brands and their impact on global markets.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749455934
eBay Product ID (ePID)
96498112

Product Key Features

Author
Lars Thomassen, Keith Lincoln
Publication Name
Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity
Format
Paperback
Language
English
Subject
Management
Publication Year
2009
Type
Textbook
Number of Pages
312 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
455g

Additional Product Features

Title_Author
Lars Thomassen, Keith Lincoln
Country/Region of Manufacture
United Kingdom

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