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Plan Estratégico a Partir de Indicadores de Gestión Logística by Gordon Yimy and Méndez Sánchez Andrea Marcela (2013, Trade Paperback)

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About this product

Product Information

Esta investigacion tiene como objetivo disenar un plan estrategico para las Mipymes que conforman el Sector Lacteo en el municipio de Valledupar a partir de la aplicacion de Indicadores de Gestion Logistica (KPI). La problematica que da origen al estudio es la falta de estrategias en las Mipymes que ayuden al incremento de su productividad y competitividad; el desconocimiento acerca de los indicadores de desempeno y la falta de planeacion estrategica. La poblacion estuvo constituida por 15 Mipymes del Sector Lacteo del municipio de Valledupar. La investigacion es de caracter descriptivo no experimental y de campo. La recoleccion de datos se llevo a cabo a traves de un cuestionario auto administrado y de entrevistas con los empresarios. Los resultados revelaron que las Mipymes presentan un nivel de competitividad del 60% en cuanto a sus procesos logisticos. El ambiente externo de estas empresas es poco amenazante por lo que responden bien a las oportunidades del entorno, el ambiente interno constituye una debilidad menor para su funcionamiento, lo que les impide lograr altos estandares de calidad y productividad. Es por ello, que se hace indispensable la planificacion estrategica.

Product Identifiers

Publisher
Editorial Academica Espanola
ISBN-10
3659065781
ISBN-13
9783659065781
eBay Product ID (ePID)
167825399

Product Key Features

Book Title
Plan Estratégico a Partir De Indicadores De Gestión Logística
Author
Gordon Yimy, Méndez Sánchez Andrea Marcela
Format
Trade Paperback
Language
English
Topic
Accounting / General
Publication Year
2013
Genre
Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
9in
Item Height
0.7in
Item Width
6in
Item Weight
15.1 Oz

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