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Motoring the Future : VW and Toyota Vying for Pole Position by Mark Schneider, Petra Blum and Engelbert Wimmer (2011, Hardcover)

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Language: English. Number of Pages: 272. Weight: 1.25 lbs. Publication Date: 2011-11-30. Publisher: Palgrave MacMillan.

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Product Information

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Product Identifiers

Publisher
Palgrave Macmillan The Limited
ISBN-10
0230299555
ISBN-13
9780230299559
eBay Product ID (ePID)
99598376

Product Key Features

Author
Engelbert Wimmer, Mark Schneider, Petra Blum
Publication Name
Motoring the Future : Vw and Toyota Vying for Pole Position
Format
Hardcover
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
Xiii, 272 Pages

Dimensions

Item Length
10.8in
Item Height
0.9in
Item Width
6.4in
Item Weight
20.8 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hd62.4-62.45
Edition Number
2
Reviews
'The German edition of this book, first published in September 2010, paints a skilled picture of the international market situation, and of Volkswagen's utter fixation on beating Toyota. What I particularly enjoyed was the way in which it managed to take into account very recent information, while maintaining its impressive depth of knowledge and longterm research. Despite the density of the material, however, the authors show their skill in handling it in a dynamic, lively fashion.' Hubertus von Grnberg, about the German edition of this book in Handelsblatt, September 2010 'Engelbert Wimmer and his co-authors deal with the rancorous fight between VW and Toyota for the pole position in the worldwide automotive industry. The authors knowledgeably and critically dissect the very distinct strategies of both enterprises. They are well balanced in their profound and down-to-earth analysis and acknowledge opportunities for VW beating Toyota but also point out the crucial success factors within VW's strategy and show Toyota's competitive advantages.' Robert Fieten, about the German edition of this book in Frankfurter Allgemeine Zeitung, November 2010 'Engelbert Wimmer understands and writes about the auto industry with deep insight, built up over a long career advising carmakers. This book offers an in-depth and informed account of the race among big producers for global market dominance. It will make valuable reading for both industry professionals and interested outsiders.' John Reed, Motor Industry Correspondent, Financial Times, 'The German edition of this book, first published in September 2010, paints a skilled picture of the international market situation, and of Volkswagen's utter fixation on beating Toyota. What I particularly enjoyed was the way in which it managed to take into account very recent information, while maintaining its impressive depth of knowledge and longterm research. Despite the density of the material, however, the authors show their skill in handling it in a dynamic, lively fashion.' Hubertus von Grünberg, about the German edition of this book in Handelsblatt, September 2010 'Engelbert Wimmer and his co-authors deal with the rancorous fight between VW and Toyota for the pole position in the worldwide automotive industry. The authors knowledgeably and critically dissect the very distinct strategies of both enterprises. They are well balanced in their profound and down-to-earth analysis and acknowledge opportunities for VW beating Toyota but also point out the crucial success factors within VW's strategy and show Toyota's competitive advantages.' Robert Fieten, about the German edition of this book in Frankfurter Allgemeine Zeitung, November 2010 'Engelbert Wimmer understands and writes about the auto industry with deep insight, built up over a long career advising carmakers. This book offers an in-depth and informed account of the race among big producers for global market dominance. It will make valuable reading for both industry professionals and interested outsiders.' John Reed, Motor Industry Correspondent, Financial Times
Table of Content
Foreword Authors List of Diagrams List of Abbreviations The Car Industry Today Volkswagen The Global Duel Toyota The Race for Pole Position Epilogue Appendix Reading List Terminology
Copyright Date
2012
Topic
Industries / Automobile Industry, Automotive / General, International / General, Production & Operations Management, Strategic Planning
Lccn
2011-049927
Dewey Decimal
338.476292222
Intended Audience
Scholarly & Professional
Dewey Edition
22
Illustrated
Yes
Genre
Transportation, Business & Economics

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Picture 1 of 1

Motoring the Future : VW and Toyota Vying for Pole Position by Mark Schneider, Petra Blum and Engelbert Wimmer (2011, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Motoring the Future: VW and Toyota Vying for Po... by Wimmer, Engelbert Hardback

item 2 Motoring The Future: Vw And Toyota Vying For Pole Position

item 3 Motoring the Future: VW and Toyota Vying for Pole Position by Engelbert Wimmer

item 4 Motoring the Future: VW and Toyota Vying for Pole Position by Engelbert Wimmer (

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