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LATERAL MARKETING: NEW TECHNIQUES FOR FINDING BREAKTHROUGH By Philip NEW - Picture 1 of 1

Lateral Marketing : New Techniques for Finding Breakthrough Ideas by Fernando Trias De Bes and Philip Kotler (2003, Hardcover)

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LATERAL MARKETING: NEW TECHNIQUES FOR FINDING BREAKTHROUGH IDEAS By Philip Kotler, Fernando Trias De Bes - Hardcover **BRAND NEW**.