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Las Redes Sociales En La Empresa: 2a Edicion by Ruben Montero Torres (Paperback / softback, 2015)

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About this product

Product Information

Los medios sociales en los negocios permiten a cualquier persona en todo el mundo, expresar y compartir una opinion o idea en algun lugar de la compania en el mercado. A traves de los sitios de redes sociales, las marcas pueden tener conversaciones e interaccionar con los seguidores individuales. Esta interaccion personal puede inculcar y fortalecer la lealtad a la marca entre seguidores y clientes potenciales. De este modo, cada cliente se convierte en parte del departamento de marketing, ya que otros clientes leen sus comentarios u opiniones. Facebook y otras redes sociales a menudo se utilizan para sintonizar conversaciones con los clientes y asi rapidamente advertir al servicio al cliente de sus problemas y preocupaciones. Sin embargo, estas conversaciones tambien pueden ser reutilizadas a traves de los medios sociales adicionales y canales corporativos. Las marcas a menudo utilizan los medios sociales para transformar comentarios de clientes y testimonios en contenido relevante y atractivo para la venta personal, publicidad y otras tacticas promocionales. Escuchar a los medios sociales tambien ayuda a las empresas a mantenerse en sintonia con su publico y acrecentar el sentimiento sobre su marca. Mediante el seguimiento y el analisis de las conversaciones en los medios sociales, las relaciones publicas profesionales pueden detectar problemas oportunamente y evitar que la publicidad negativa se convierta en autenticas crisis.

Product Identifiers

Publisher
Createspace Independent Publishing Platform
ISBN-10
1517373107
ISBN-13
9781517373108
eBay Product ID (ePID)
217467551

Product Key Features

Author
Ruben Montero Torres
Format
Trade Paperback (US) ,Unsewn / Adhesive Bound, Paperback
Language
Spanish
Subject
Management & Business: General

Additional Product Features

Content Note
Black & White Illustrations
Date of Publication
16/09/2015
Imprint
Createspace Independent Publishing Platform
Country of Publication
United States

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