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La Ventaja Adaptativa, una Nueva Perspectiva de Gestión Empresarial by Santiago Devia Becerra and Diego Alejandro Forero Peña (2012, Trade Paperback)

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About this product

Product Information

El presente libro delimitado dentro del campo del management, especificamente en el area estrategica, busca plantear el papel que desempenan los cambios y la comunicacion intercultural que enfrentan hoy en dia las organizaciones y el diseno de los modelos de gestion empresarial, donde actualmente la globalizacion toma mas trascendencia en las naciones, empresas y los negocios internacionales. En este orden de ideas, temas como: Conceptos culturales enfocados hacia organizaciones inteligentes, innovacion, la evolucion de los modelos gerenciales y la busqueda de nuevas fuentes de ventaja competitiva en el mundo contemporaneo, se han convertido en el principal reto de la ultima decada para los modelos de gestion empresarial. De esta manera, se busca proponer una nueva perspectiva en la estrategia y politica organizacional que promueva la generacion de conocimiento, luego tambien nuevas fuentes de diferenciacion, teniendo en cuenta diferentes dinamicas interculturales que permitan incrementar la posibilidad de producir nuevos conceptos estrategicos, que en la actualidad son los principales retos del estratega en realidades complejas."

Product Identifiers

Publisher
Editorial Academica Espanola
ISBN-10
3659005010
ISBN-13
9783659005015
eBay Product ID (ePID)
22038670647

Product Key Features

Book Title
Ventaja Adaptativa, Una Nueva Perspectiva De Gestión Empresarial
Author
Diego Alejandro Forero Peña, Santiago Devia Becerra
Format
Trade Paperback
Language
English
Topic
Accounting / General
Publication Year
2012
Genre
Business & Economics
Number of Pages
156 Pages

Dimensions

Item Length
9in
Item Height
0.4in
Item Width
6in
Item Weight
8.5 Oz

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