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La Caida de La Publicidad y Elauge de Las Rrpp: The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries (Hardback, 2003)

About this product

About this product

Product Information

- La publicidad carece de credibilidad, el ingrediente decisivo en la creacion de marcas; y como solo las relaciones publicas pueden aportar esa credibilidad.- El enfoque de bing-bang, defendido por los publicitarios, debe ser abandonado a favor de una creacion lenta con RR PP.- La publicidad debe usarse solo para mantener las marcas, una vez que estas se han establecido por medio de las relaciones publicas.

Product Identifiers

Publisher
Ediciones Urano
ISBN-10
8495787350
ISBN-13
9788495787354
eBay Product ID (ePID)
191093546

Product Key Features

Format
Cloth over Boards, Sewn, Hardcover
Language
English, English & Spanish, Spanish
Subject
Sales & Marketing
Author
Al Ries, Laura Ries

Additional Product Features

Out-Of-Print Date
11/07/2013
Date of Publication
01/05/2003
Imprint
Ediciones Urano
Country of Publication
United States

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