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La Actitud de Las Personas Mayores Hacia el Anuncio Institucional by Estrada Guillén Marta (2013, Trade Paperback)

About this product

About this product

Product Information

En este estudio analizaremos como las personas mayores perciben los anuncios institucionales y las consecuencias que dicha percepcion provoca sobre la actitud hacia el producto o servicio prestado por la Administracion Publica. Este analisis nos aproximara al conocimiento de las mejores estrategias comunicativas para alcanzar a este publico, el cual, pese a su importancia social y economica, ha sido relegado en la mayor parte de ocasiones al ostracismo, no considerandose objeto de interes cientifico. La Concejalia para la Gente Mayor del Ayuntamiento de Castellon (Espana), en su interes por mejorar la calidad de vida de las personas mayores y fomentar sus comunicaciones para con este publico ha promovido la realizacion de este estudio, contando para ello con el Departamento de Administracion de Empresas y Marketing de la Universitat Jaume I. Los resultados de este estudio esperan que, ademas de aportar un beneficio directo sobre las personas mayores, sean de interes para todas aquellas empresas e instituciones que trabajen para y por este publico."

Product Identifiers

Publisher
Editorial Academica Espanola
ISBN-10
3659069663
ISBN-13
9783659069666
eBay Product ID (ePID)
159961493

Product Key Features

Book Title
Actitud De Las Personas Mayores Hacia El Anuncio Institucional
Author
Estrada Guillén Marta
Format
Trade Paperback
Language
English
Topic
Marketing / General
Publication Year
2013
Genre
Business & Economics
Number of Pages
72 Pages

Dimensions

Item Length
9in
Item Height
0.2in
Item Width
6in
Item Weight
4.2 Oz

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